Senior Data Analyst - Paid Search

Responsibilities

Collaborate with the Paid Search team to discover ways to optimise and expand our paid campaigns. This could involve refining our bidding strategies, exploring various conversion events or enhancing our experimentation capabilities. Conduct in-depth analysis of keywords, ad copy, landing pages, and targeting to extract actionable insights to improve acquisition. Analyse the performance of our paid search initiatives, identifying trends, patterns, and anomalies to proactively tackle challenges and seize opportunities. Work closely with Paid Search Managers to turn your insights into effective optimisation strategies. Develop metrics and reporting frameworks to track performance, delivering clear and concise insights to stakeholders. Present your findings and rmendations to stakeholders in a straightforward and engaging manner. Stay informed about industry trends and best practices in SEM, particularly regarding optimization and tracking.
Qualifications
A minimum of 2 years of hands-on experience in Paid Search Analytics is required. Familiarity with major paid search platforms, such as Google Ads, Bing Ads, Apple Search Ads and experience working with the Google / Bing Ads API. Proficiency in SQL and Python (or R). Knowledge of dbt would be highly beneficial. A solid understanding of key marketing concepts such as Customer Acquisition Cost (CAC), Lifetime Value (LTV) or Payback. Demonstrated ability to work effectively with marketing teams andmunicateplex data insights clearly. Experience in mobile app environments and with MMPs is an advantage. A strong focus on connecting insights to experiments and business oues.
Some of our benefits:

Base salary of £60-75k (based on experience)

Work from (almost) anywhere in the world for up to 90 days a year

Flexible working - you're trusted to do the right thing and be responsible

Private Medical Insurance + Life Insurance

Discounted gym memberships and cycle to work scheme

A paid 6-week sabbatical leave after four years

26 weeks maternity leave at full pay

An annual self-development budget

Annual Mission Days festival

Pet friendly offices

Lots of fun group activities like yoga, running and boardgame nights

Qualifications

Additional information

For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Qualifications

Additional Information

For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit

Keep up to date with life at Wise by following us on LinkedIn and Instagram. Job ID 744