SEO Manager

FXCM
London
1 year ago
Applications closed

Job Details

We are looking for a skilled and data-driven SEO Manager to join our marketing team as we expand our global brand presence and offerings. In this role, you will be responsible for overseeing technical SEO efforts, on-page content optimization, and off-page tactics to drive organic traffic and improve organic search conversions. The SEO Manager will collaborate with web developers, project managers, and content writers within the marketing department to ensure that SEO best practices are followed and our websites are optimized for search engines while providing a seamless experience for users.

This role will focus on improving, monitoring, and troubleshooting SEO and SERP performance, performing competitor analysis, improving the firm’s understating and use of AI within the SEO context, and creating transparent reporting structures. The ideal candidate will demonstrate strong strategic thinking and technical expertise to optimize SEO performance and achieve long-term business goals.

Key Responsibilities:

Build comprehensive, data-driven SEO strategies that align with business objectives, focusing on measurable improvements in organic traffic, keyword rankings, and conversions. Collaborate with the development team to ensure that our websites are operating with SEO best practices in mind, including site architecture, crawlability, indexing, Core Web Vitals, and markup schemas. Identify and onboard appropriate tools such as SEMrush, Similar Web, etc. in order to effectively perform keyword research and competitor analysis. Use these tools as well as Google Analytics, Google Search Console, Looker Studio, and/or Tableau to track performance, identify issues, and create reports to be shared with marketing managers. Work with project managers and content creators to align SEO efforts with ongoing campaigns, new products, and changes in business initiatives. Stay up to date on SEO and digital marketing trends, best practices, and Google search algorithms. Introduce strategies and knowledge about Artificial Intelligence within SEO processes, both in AI-driven content optimization and appearance within AI-derived search results. Perform forecasting and predictive analysis to uncover new ranking opportunities and inform content strategy. Analyze existing content to identify areas for optimization and collaborate with content teams to update and add content that targets high-potential keywords. Advise on how we can leverage other internal brands and web properties to drive traffic to Tradu’s primary conversion funnel via link building and strategic redirects.

Requirements:

Minimum 5 years of SEO experience with a strong focus on data and analytics. Proven track record of driving results, including improving search engine rankings and driving organic traffic and conversions. Proficiency with Google Analytics, Google Search Console, as well as SEMrush, Similar Web or other competitor analysis tools.  Some experience with Looker Studio, Tableau, or other reporting suites to create sharable reports. Strong knowledge of on-page, off-page, and technical SEO best practices. Familiarity with AI and machine learning application within SEO. Experience working with developers and project managers, and familiarity of CMSs such as WordPress. Strong analytical skills paired with strong communication skills to easily convey concepts and results to stakeholders and non-experts. Relevant certifications in SEO or digital marketing are a plus.

Hybrid model: 3 days from office

All Stratos Market Limited employees must be eligible to work in United Kingdom.

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