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Data Analyst

Scunthorpe
2 weeks ago
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A Data Analyst is required for collecting, analysing, and interpreting data to help drive business decisions. They focus on market trends, sales performance, customer behaviour, and operational efficiency.

Key Responsibilities:

  1. Data Collection & Management

  • Gather and clean data from various sources, including sales reports, website analytics, CRM systems, and customer feedback.

  • Maintain databases and ensure data accuracy and consistency.

  • Work with different teams (marketing, sales, supply chain) to collect relevant business data.

  1. Sales & Performance Analysis

  • Track and analyse sales trends for kitchen and bathroom products.

  • Identify best-selling products, seasonal trends, and underperforming items.

  • Provide reports on revenue, profit margins, and customer buying patterns.

  1. Customer & Market Insights

  • Analyse customer behaviour, demographics, and preferences to improve product offerings.

  • Study competitor pricing, promotions, and market positioning.

  • Conduct market research to identify opportunities for new product launches.

  1. Operational & Supply Chain Analysis

  • Assess inventory levels and forecast demand to prevent overstocking or shortages.

  • Analyse supplier performance, lead times, and procurement efficiency.

  • Optimize logistics and delivery data for cost reduction and efficiency.

  1. Digital & E-commerce Analytics

  • Monitor website traffic, conversion rates, and customer journey analysis.

  • Evaluate digital marketing campaigns (SEO, PPC, email, social media) and ROI.

  • Identify areas for website improvements to enhance user experience and sales.

  1. Reporting & Visualization

  • Create dashboards and reports using Excel, Power BI, Tableau, or similar tools.

  • Present findings to management and stakeholders with clear insights and recommendations.

  • Automate data reporting to improve efficiency and accuracy.

  1. Forecasting & Business Strategy Support

  • Use predictive analytics to forecast sales, demand, and market trends.

  • Support pricing strategies by analysing cost structures and competitive pricing.

  • Assist in financial modelling and budgeting for future business growth.

    Key Skills Required:

    ✅ Proficiency in data analysis tools (Excel, SQL, Power BI, Tableau)
    ✅ Strong understanding of kitchen & bathroom product sales and market trends
    ✅ Experience with e-commerce analytics (Google Analytics, Shopify, etc.)
    ✅ Knowledge of CRM and ERP systems (Salesforce, SAP, etc.)
    ✅ Strong problem-solving and critical thinking skills
    ✅ Excellent communication skills for presenting insights

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National AI Awards 2025

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