We are looking for a highly motivated individual and a self-starter with experience in marketing and digital analytics. You are an expert in digital analytics and digital platforms (e.g. Adobe), providing A/B testing on web performance, complex analysis on large data sets and building reports for senior stakeholders. You possess a deep understanding of digital analytics tools and techniques and be able to deliver data driven insights and solutions to the unique challenges faced in asset management.

You will work within our Business, Data, Analytics and Tools team (BDAT) providing a key role in deriving insights from our digital experiences, working closely with our Client Experience teams.
 

Key responsibilities

Work with Europe and APAC stakeholders to scope, define and deliver key insights that will inform short and longer-term decision making for our Client Experiences and Strategic Initiatives

Understand drivers of our digital performance and help provide theinsights and actionsneeded to aid growth and goals, including KPIs to monitor and improve effectiveness of our Digital Platforms

Create and enhance a suite of reporting dashboards and advanced models for multi-region analysis in areas such as lead generation and segmentation for high-priority organisations

Contribute to the management and maintenance of the content taxonomy of client facing materials

Work collaboratively with IT, Digital, MarTech and the wider technology team, learning from their experiences and sharing best practice

Develop a thorough understanding of client/prospect behaviour, our target markets, industry trends, and business drivers to inform decision making

Coordinate with Marketing teams and manage templates and lists for web and email campaigns

Liaise with teams for campaign planning to ensure roadmaps are appropriately resourced

Oversee ongoing work with teams to solve long-term issues related to Bot and traffic management.

Set up report templates and conduct office hour sessions to assist with queries.

Manage ongoing issues affecting IDs as part of a global initiative.

Handle tagging lists and assist with tagging requirements for campaign setup to ensure accurate end reporting.

Stay close to industry trends and advancements in digital analytics, applying best practices and innovative approaches to our digital marketing strategies.

“I am the person Capital Group is looking for.”

Expert in digital analytics and platforms, notably Adobe, and ETL capabilities (SQL, Python, and Excel)

Expert in data visualisation tools, preferably PowerBI

Demonstrated experience of gathering business requirements and turning them into actionable insight for marketing and sales teams

Excellent problem-solving skills along with the ability to find creative solutions for challenges regarding prospect prioritisation, opportunity analysis and communication of results

Ability to execute on multiple, concurrent projects in a fast-paced environment

Ability to communicate complex data findings into actionable insights with the ability to influence cross-functional teams

Experience in R and/or Databricks also beneficial

Proficiency in managing web and email campaign templates.

Effective communication and collaboration with campaign planning teams.

Strong problem-solving skills for long-term web traffic management issues.

Expertise in setting up and managing report templates.

Experience in managing ID issues related to web and digital platforms.

Knowledge of tagging and taxonomy management for accurate campaign reporting.

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