Leading UK financial services company require a Senior Digital Marketing & Customer Data Analyst to enhance their customer and marketing analytics capabilities. You will be joining at a key growth point in the organisation and work with an existing team of Data Analysts to increase adoption of technology and analytics tools to aid strategic decision making and increase ROI. Client DetailsLeading UK financial services company DescriptionLeading UK financial services company require a Senior Digital Marketing & Customer Data Analyst to enhance their customer and marketing analytics capabilities. You will be joining at a key growth point in the organisation and work with an existing team of Data Analysts to increase adoption of technology and analytics tools to aid strategic decision making and increase ROI. You will work with the CRM team and 3rd Party aggregators to enhance customer profiling and maximise marketing channels pricing strategy.The role has a highly flexible hybrid / remote working environment.Core Responsibilities:Analyse live and historical data to provide insight and recommendations to maintain optimal performance, budget allocation / ROI across multiple channels to improve conversion rates.Analyse various data and factors to recommend the best pricing strategy for a business.Conduct detailed analysis and trend reporting to identify patterns and insights that inform long term business strategies.Daily/Weekly/Monthly reporting o...