Marketing Analytics Manager Leading international IP firm London Competitive, with excellent benefits About the Company We are delighted to be partnering with a leading International IP firm who are looking for a talented, Marketing Analytics Manager to join their team based in London. This is a unique opportunity to work closely with senior leadership to shape the firms data-driven decision-making and enhance client engagement. The firm has a brilliant reputation, and the marketing & BD team are encouraged to be creative and use insightful data and technology solutions to develop strategies and initiatives. The culture is very friendly and highly supportive, and they have an excellent track record of retaining their people. About the Role The remit of the role includes: Lead the technology strategy, focusing on innovations to boost process efficiency and new business. Act as the BD&M teams expert on internal and external technology and data platforms. Evaluate and implement potential new technology solutions, including AI, machine learning, campaign management, CRM, and data analytics. Integrate and optimise technology solutions across business development and marketing operations. Conduct market, client, and competitor research to inform BD&M activities and identify opportunities. Collaborate with senior BD team members to integrate data insights into strategic planning. Provide detailed data analytics and reporting on marketing campaigns to measure success and inform future activities. Maintain the firms CRM systems and manage the annual directory submission process. Qualifications The successful candidate for this role will have: Proven experience in business development or marketing within legal or professional services. Strong data analysis skills with the ability to identify commercial opportunities. Excellent communication and relationship-building skills. Proficiency in IT tools: Word, PowerPoint, Excel, and CRM systems. Ability to work independently and collaboratively, with a high level of professionalism. Benefits Competitive salary Hybrid working Excellent career development opportunities, including tailored training programs and leadership mentoring. Apply now to join a dynamic team and take your career to the next level. If this role isnt quite the right one for you, but you know someone who would excel in it, why not take advantage of our referral programme? We offer £300 of high street gift vouchers for every referred candidate who we place in a role. Equal Opportunities As a responsible business, it is important that we represent the diversity of our people, our clients, and our communities. We believe that the firms that thrive are those with the most diverse team; thats why we work so hard to source the best talent from the broadest pool possible. As an equal opportunities employer, we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.