Senior Data Analyst, Experience Insights

Workplace: ITV White City/Media City Manchester/Leeds (This role needs to be based from one of these office locations with hybrid working that includes office presence on a weekly basis)

Senior Data Analyst, Experience Insights

We are seeking a Senior Data Analyst to join the ITV Insight Group’s analytics function. Embedded across domain-aligned insights teams within the department, our analysts play a crucial role in shaping the business’s understanding of the UK television market, evolving viewer behaviours and future opportunities in an exciting, highly competitive and increasingly complex media landscape.

This role sits within the Experience Insights team, which focuses on the product analytics and distribution domains. You’ll be focusing on some of the most exciting parts of our mission to supercharge streaming, including insight into viewer experience on ITVX, performance of new features and services, and how ITVX is effectively distributed and visible on partner platforms.

As a critical part of a cross-functional team you will partner with business leaders and key stakeholders to understand their challenges and answer the “big questions". You will work closely with Product Managers, Insight Managers, Data Scientists and Data Engineers to innovate, inform and impact decision-making. You will use your technical skills to create outcome-focused insight for your domain while thinking critically and collaboratively to build relationships and create recommendations that balance the requirements of your clients with ITV’s wider strategic objectives.

The team

ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our digital transformation strategy. The business faces many challenges ahead to achieve this vision: What content should we commission? Which audiences are the most commercially attractive for us? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD (Video on Demand) to offset declines to Linear?

Whatever the issue, the ITV Insights Group is here to lead the business to its most successful future by putting insight, powered by research and data, at the heart of every key decision.

Responsibilities:

Provision of accurate and insightful analysis on how our viewers access the nation's best-loved and most-watched content, across broadcast, VOD or SVOD Promoting and embedding data experimentation and innovation across ITV business domains to drive business outcomes and value Embedding new methodologies, processes and ways of working across business domains Evaluating the performance of product features and experiments, making recommendations for future tests and next steps Analysing audience journeys and providing insight on our viewers in order to drive business value Building attribution methodologies across product merchandising and partner platforms. Proof of concept analysis to support the implementation of new metrics or segmentation methodologies that ladder up to our KPIs As part of a cross-functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self-service analytics Collaborating with cross-functional teams including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner

Skills you’ll need(minimum criteria)

3+ years of experience of working in data analytics, preferably with extensive exposure to product, marketing or content analytics and experimentation methodologies Proven track record of using data to drive direct to consumer relationships and business value Strong communication skills with the ability to tell commercially relevant stories with data to senior stakeholders across the business Experience using SQL to analyse large datasets on Data lakes or EDWs Experience using Python to conduct statistical analyses and/or automate transformation pipelines Experience working with Google Analytics or other Digital/Product analytics tools to understand customer behaviour Strong data visualisation skills using tools such as Tableau or Looker Studio Strong knowledge of A/B testing principles & statistical techniques Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) or Databricks Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e-mail)

Other things we’re looking for(key criteria)

Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations Excellent attention to detail and proactive in preventing errors Keen problem solving skills and critical thinking Working knowledge of ML and its application to drive business value Experience working with Agile project management methodologies A passion for TV and media is a plus!

Closing date: Monday 4th August 2025