Junior Insights Analyst

XCM are looking to hire a Junior Insights Analyst to join our ever growing Team.

We are looking for someone that can think like a Consumer within Retail, Sports, Gaming and deliver complex data insights to Companies that are at the top of their industry. You will need to work well under pressure, be a fantastic problem solver, know when its time to reach out for help and if you happen to be a SQL and Big Data Superstar that would be great also!

Primary Purpose

• Support the lead analysts and client team in a dual role that strives to be a first go to place for quick answers to analytical, campaign or data queries.
• To deliver first class analysis measuring client customer performance of online and offline campaigns, alongside helping understand key client trends in a quick turnaround role.
• To ensure the delivery of key insights for all clients including BAU, projects and planned analytics on their roadmap as requested by the client team or the analytics team
• Communicating findings to our clients or client team in a visually impactful way with a focus on actionable insight and ROI

Key Responsibilities

• Working closely with the Lead Analysts and Client Team to drive ROI for our clients by providing fast turnarounds on small to middle size analytics/Campaign related jobs
• Analysing data through a range of marketing tools to serve the needs of each client by analysing; including but not limited to, customer sales and their purchasing behaviour, web traffic and user behaviour, email performance, direct mail performance, SMS performance and social media trends
• Measure ROI of online and offline campaigns through all platforms available (being a strong user of everything)
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Supporting the CRM team on campaign optimisation recommendations and on occasion implementation
• Produce analytical recommendations and deliver presentations demonstrating the value and the insight the work has delivered
• Deliver BAU analysis and reporting within an agreed schedule
• Confidently present analytics and recommendations both to colleagues and clients
• Assist on larger, complex statistical projects to produce strategic actionable recommendations
• Respond to ad-hoc data requests raised by the client team with confidence and pace, utilizing all platforms available including but not limited to Horizon Analytics, Faststats, ESP’s, GA and other campaign platforms.
• Delivery of WIP reports to agreed standard
• Provide commitment to leadership and continuous improvement
• Delivery of your agreed objectives
• Management of your personal development programme
• Delivery of agreed standards & discipline
• Management of your quarterly appraisal process & documentation

Attributes

• Ability to explain and present basic statistical terms to non-technical marketers
• Curious, inquisitive, proactive, organized, and methodical and have a passion for problem solving
• Demonstrate the ambition and determination to succeed
• Enthusiastic and self-motivated, with the ability to manage multiple requests from the client team alongside analytical workload

Salary & Benefits

Salary £25-30K Per Annum

Private Healthcare, Company Pension & Death in Service