Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as the Audience Insight Manager.
Be part of the movement – and play your part
About the role
Are you passionate about turning data into actionable insights? As our Audience Insight Manager, you'll be at the forefront of delivering cutting-edge analysis that drives real value. You'll collaborate closely with the Head of Audience Insight, playing a key role in the development and training of our talented Customer Insight Specialists.
You will be responsible for:

• Delivering an exceptionally high level of objective insights-based advice based on analytics to guide account strategies and tactics.
  
• Clearly communicating the latest insights and analytics outputs to all levels of the organisation.
  
• Providing high-level reports and dashboards in Power BI to give a comprehensive overview of current projects.
  
• Automating data sources to ensure timely and accurate reporting using Power BI, Google Analytics, and Excel.
  
• Working with a wide range of stakeholders, becoming the go-to expert regarding Analytics & Insights, providing insights into current performance and making recommendations for future improvements.
  
• Supporting the wider marketing team and providing local marketing support where necessary for the marketing functional heads.
  
• Engaging in strategic planning to enhance internal reporting, ensuring the appropriate tools are utilised and identifying gaps, such as the adoption of AI tools.
  
• Managing the implementation of machine learning and predictive modelling to support business decisions.
  About you
  To thrive as our Audience Insight Manager, you'll need over 5 years of extensive experience in analytics, insight, and market research. You'll bring strong leadership, excellent communication, and stakeholder management skills to the table. Proficiency in data preparation and blending tools, as well as data visualisation tools like Excel, SQL, Power BI, and Google Analytics, is preferred. Your analytical skills and organisational abilities will be top-notch, and you'll have a thorough knowledge of research principles and procedures. A solid understanding of digital marketing and a keen interest in marketing trends are also crucial.
  We're looking for a proactive and motivated team player who is a self-starter, curious, and ambitious. If you're passionate about insights, customers, data, and breaking down numbers to drive insights, you'll fit right in with our team. Join us and help shape the future of audience understanding!
  We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
  Working at DFDS
  Join the movement and grow with us.
  Be a valued member of a diverse team at DFDS and help drive change together.
  While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
  Now about what we can give you. You’ll be able to access some fantastic benefits such as:
  
• Life assurance cover
  
• Contributory company pension scheme
  
• Holiday Purchase Scheme
  
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
  
• Full employee assistance programme including:
  
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
  
• Huge range of retail discounts from high street and online retailers
  
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
  
• Access to Breeze, our award-winning Wellbeing platform.
  
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
  Are we a match? Then what are you waiting for? Apply Now.
  If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.
  We look forward to hearing from you