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AdTech Architect

Focus Cloud
Southend-on-Sea
8 months ago
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Position:AdTech Architect
Employment Type:Contract, Full-time
Start:ASAP
Duration:4 weeks initially
Location:London, UK | Hybrid
Languages:English


Company Overview:
Our client is a leading organisation at the forefront of digital advertising and retail media innovation. We are seeking a highly experiencedAdTech Architectto lead the design and implementation of next-generation AdTech solutions. This role offers exposure to cutting-edge technologies, strategic business initiatives, and collaboration with senior stakeholders to shape the future of digital advertising.


Role Overview:
TheAdTech Architectwill play a critical role in developing scalable and high-performanceAdTech architectures, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Data Management Platforms (DMPs), and Retail Media Networks (RMNs). The role requires expertise inprogrammatic advertising, AI-driven ad optimization, and privacy-compliant audience targeting. The successful candidate will influence strategicAdTech investments, data workflows, and marketing technology enablementwhile ensuring seamless integrations across platforms.


Key Responsibilities:

  1. Solution Architecture & Design
    • Design scalable AdTech solutions, including DSPs, SSPs, DMPs, and RMNs.
    • Architect seamless integration between AdTech platforms, Customer Data Platforms (CDPs), and analytics systems.
    • Enable audience segmentation, targeting, and personalization capabilities.
  2. Ad Serving & Monetization
    • Define ad-serving infrastructure, including real-time bidding (RTB), ad decisioning, and frequency capping.
    • Optimize programmatic and direct ad monetization strategies.
    • Implement header bidding, contextual targeting, and native advertising solutions.
  3. Data & AI-Driven Advertising
    • Develop data pipelines for first-party, second-party, and third-party data aggregation.
    • Enable AI/ML-driven predictive analytics, lookalike modeling, and dynamic creative optimization (DCO).
    • Ensure full compliance with GDPR, CCPA, and IAB Transparency & Consent Framework (TCF).
  4. Integration & API Management
    • Design and maintain APIs for ad inventory management, campaign setup, and reporting.
    • Integrate third-party AdTech tools such as Google Ads, The Trade Desk, Xandr, and LiveRamp.
    • Ensure interoperability across ad exchanges, media platforms, and marketing technology stacks.
  5. Performance Optimization & Scalability
    • Monitor and optimize ad performance (CTR, CPM, ROAS, LTV modeling).
    • Scale infrastructure for high ad traffic volumes with low latency.
    • Implement caching strategies, CDNs, and load balancing for improved ad delivery.
  6. Compliance, Security & Privacy
    • Implement fraud prevention, brand safety, and privacy-compliant audience targeting.
    • Ensure adherence to IAB standards, MRC guidelines, and clean room technologies.
    • Apply privacy-enhancing techniques such as Google Privacy Sandbox, Apple ATT, and UID 2.0.
  7. Stakeholder Collaboration & Strategy
    • Work with marketing executives, product managers, engineers, and data scientists to build AdTech capabilities.
    • Align AdTech architecture with business goals, revenue strategies, and go-to-market plans.
    • Present strategic insights and technical roadmaps to senior leadership and key stakeholders.


Key Skills & Experience:

  • 10-15 years of experience in Martech/AdTech architecture.
  • Deep knowledge of programmatic advertising, media buying platforms, and real-time bidding.
  • Experience with DMPs, CDPs, and audience segmentation for ad targeting.
  • Strong understanding of AI/ML-driven ad optimization, DCO, and predictive analytics.
  • Hands-on expertise with Google Ads, The Trade Desk, Xandr, Criteo, LiveRamp, Amazon Advertising, Meta Ads.
  • Knowledge of VAST, VPAID, MRAID, and OpenRTB protocols for display, video, and native ads.
  • Cloud expertise in AWS, Azure, or Google Cloud for hosting AdTech solutions.
  • Proficiency in Big Data tools (Spark, Hadoop, BigQuery, Snowflake, Databricks) for AdTech data processing.
  • Experience in API development (RESTful, GraphQL) and ad server SDKs for mobile & CTV.
  • Knowledge of GDPR, CCPA, and IAB Transparency & Consent Framework (TCF) compliance.
  • Strong business acumen to align AdTech solutions with revenue goals and market trends.
  • Exceptional communication and stakeholder engagement skills to work with clients, advertisers, and agencies.
  • Problem-solving mindset with a strategic approach to architecture and integration challenges.
  • Ability to collaborate across marketing, engineering, data, and product teams.
  • Assertive, detail-oriented, and adaptable to a fast-paced environment.


Salary/Day rate: Up to £700GBP p/d (DOE, Inside IR35) 
 
Location – London, UK | Hybird

#hiring #adtech #martech #architect

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