AdTech Architect

Position:AdTech Architect
Employment Type:Contract, Full-time
Start:ASAP
Duration:4 weeks initially
Location:London, UK | Hybrid
Languages:English


Company Overview:
Our client is a leading organisation at the forefront of digital advertising and retail media innovation. We are seeking a highly experiencedAdTech Architectto lead the design and implementation of next-generation AdTech solutions. This role offers exposure to cutting-edge technologies, strategic business initiatives, and collaboration with senior stakeholders to shape the future of digital advertising.


Role Overview:
TheAdTech Architectwill play a critical role in developing scalable and high-performanceAdTech architectures, including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Data Management Platforms (DMPs), and Retail Media Networks (RMNs). The role requires expertise inprogrammatic advertising, AI-driven ad optimization, and privacy-compliant audience targeting. The successful candidate will influence strategicAdTech investments, data workflows, and marketing technology enablementwhile ensuring seamless integrations across platforms.


Key Responsibilities:

1. Solution Architecture & Design
   
   • Design scalable AdTech solutions, including DSPs, SSPs, DMPs, and RMNs.
   • Architect seamless integration between AdTech platforms, Customer Data Platforms (CDPs), and analytics systems.
   • Enable audience segmentation, targeting, and personalization capabilities.
2. Ad Serving & Monetization
   
   • Define ad-serving infrastructure, including real-time bidding (RTB), ad decisioning, and frequency capping.
   • Optimize programmatic and direct ad monetization strategies.
   • Implement header bidding, contextual targeting, and native advertising solutions.
3. Data & AI-Driven Advertising
   
   • Develop data pipelines for first-party, second-party, and third-party data aggregation.
   • Enable AI/ML-driven predictive analytics, lookalike modeling, and dynamic creative optimization (DCO).
   • Ensure full compliance with GDPR, CCPA, and IAB Transparency & Consent Framework (TCF).
4. Integration & API Management
   
   • Design and maintain APIs for ad inventory management, campaign setup, and reporting.
   • Integrate third-party AdTech tools such as Google Ads, The Trade Desk, Xandr, and LiveRamp.
   • Ensure interoperability across ad exchanges, media platforms, and marketing technology stacks.
5. Performance Optimization & Scalability
   
   • Monitor and optimize ad performance (CTR, CPM, ROAS, LTV modeling).
   • Scale infrastructure for high ad traffic volumes with low latency.
   • Implement caching strategies, CDNs, and load balancing for improved ad delivery.
6. Compliance, Security & Privacy
   
   • Implement fraud prevention, brand safety, and privacy-compliant audience targeting.
   • Ensure adherence to IAB standards, MRC guidelines, and clean room technologies.
   • Apply privacy-enhancing techniques such as Google Privacy Sandbox, Apple ATT, and UID 2.0.
7. Stakeholder Collaboration & Strategy
   
   • Work with marketing executives, product managers, engineers, and data scientists to build AdTech capabilities.
   • Align AdTech architecture with business goals, revenue strategies, and go-to-market plans.
   • Present strategic insights and technical roadmaps to senior leadership and key stakeholders.

Key Skills & Experience:

• 10-15 years of experience in Martech/AdTech architecture.
• Deep knowledge of programmatic advertising, media buying platforms, and real-time bidding.
• Experience with DMPs, CDPs, and audience segmentation for ad targeting.
• Strong understanding of AI/ML-driven ad optimization, DCO, and predictive analytics.
• Hands-on expertise with Google Ads, The Trade Desk, Xandr, Criteo, LiveRamp, Amazon Advertising, Meta Ads.
• Knowledge of VAST, VPAID, MRAID, and OpenRTB protocols for display, video, and native ads.
• Cloud expertise in AWS, Azure, or Google Cloud for hosting AdTech solutions.
• Proficiency in Big Data tools (Spark, Hadoop, BigQuery, Snowflake, Databricks) for AdTech data processing.
• Experience in API development (RESTful, GraphQL) and ad server SDKs for mobile & CTV.
• Knowledge of GDPR, CCPA, and IAB Transparency & Consent Framework (TCF) compliance.
• Strong business acumen to align AdTech solutions with revenue goals and market trends.
• Exceptional communication and stakeholder engagement skills to work with clients, advertisers, and agencies.
• Problem-solving mindset with a strategic approach to architecture and integration challenges.
• Ability to collaborate across marketing, engineering, data, and product teams.
• Assertive, detail-oriented, and adaptable to a fast-paced environment.

Salary/Day rate: Up to £700GBP p/d (DOE, Inside IR35) 
 
Location – London, UK | Hybird

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