Overview
The Premier League’s Digital Media team is seeking a Digital Data Analyst to support the growing demand for actionable insights across the League’s digital platforms.
The Premier League’s digital media channels play a crucial role in expanding the global reach of our competition, increasing engagement among football fans, and supporting our member Clubs, broadcast licensees, and commercial partners. This new role will contribute directly to the League’s digital strategy by providing high-quality analysis and reporting across platforms.
This exciting new role will be an important addition to the Digital Product & Marketing team, which oversees all Premier League digital media products, including Fantasy Premier League, and the Premier League’s first-party database.
As a Digital Data Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data). You’ll work alongside internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions.
The ideal candidate will bring a background in digital data or analytics, a strong sense of ownership, exceptional attention to detail, and a collaborative, proactive mindset.
The role
- Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
- Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
- Analyse user acquisition, behaviours, and engagement across the Premier League’s digital platforms and key channels.
- Analyse marketing campaigns across Organic and Paid channels, measuring effectiveness and identifying optimisation opportunities.
- Develop audience segmentation models and contribute to targeted audience building for campaigns and personalised experiences.
- Develop attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
- Assist in the growth of the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
- Provide insights to support the League’s social media reach, audience segmentation, and fan targeting strategies.
- Support development of Power BI dashboards and a suite of regular reports to support internal and external stakeholders.
- Deliver insights and reporting to support commercial partnerships.
- Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
- Champion the use and value of data-informed insights throughout the business.
Qualifications / Requirements for the role
- Strong affinity for digital data and analytics.
- Experience in audience analysis, segmentation, and marketing analytics.
- Experience using the Adobe Experience Platform, including Adobe RT-CDP and Customer Journey Analytics (CJA), or similar CRM platforms.
- Working knowledge of SQL for querying and manipulating data.
- Experience measuring and optimising marketing campaign performance (organic and paid).
- Understanding of attribution modelling and ability to apply it to multi-channel campaigns.
- High attention to detail and a structured, methodical approach to problem solving.
- Excellent organisational and time-management skills.
- Comfortable working independently and as part of a wider team.
- Able to manage multiple projects and deliver to tight deadlines.
- Positive, proactive attitude and strong communication skills.
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