Data Analyst, AFRS

This is a career-defining data and insights opportunity, working on a history-changing contract.
For the first time ever, all 3 UK Armed Forces have joined together in their recruitment. Join TMP and help deliver groundbreaking, award-winning, multi-channel brand and recruitment marketing solutions for the Royal Navy, British Army and Royal Airforce.
As part of a Serco-led consortium, TMP has been awarded the contract to deliver all marketing for UK Armed Forces recruitment. This joint initiative is known as the Armed Forces Recruitment Service (AFRS). Running until 2037, this contract offers an unrivalled opportunity to make a long-term, positive impact on the UK Armed Forces – and help transform the defence of the nation.
It means having the very best data and analytical expertise in place to drive insight-led strategy, campaign performance, and evidence-based decision-making. And that's where we need you.
The Role
You'll be acting as the key link between marketing and candidate data held within TeamSerco, where you'll ensure insights, performance metrics and forecasting are shared across the TMP AFRS team. And your work won't stop there – it'll underpin the success of the recruitment strategy throughout the life of the AFRS contract. Working closely with Strategy and Account Directors, you'll support the development of a rolling two-year marketing strategy.
We'll count on you to be a creative problem-solver with strong analytical skills. Your responsibilities will include:
Develop measurement frameworks and impact models across channels, audiences and campaigns
Track KPIs, candidate journeys and conversion rates using multiple data sources
Collaborate with AFR HQ clients to align with recruitment priorities and monitor target progress
Uncover actionable insights to improve performance and identify growth opportunities
Deliver regular performance reports and insight updates to senior stakeholders
Engage with TeamSerco experts and draw on research, thought leadership and global insights
Build a deep understanding of target audiences through behavioural and performance data
Monitor macro factors and defence challenges to inform marketing strategy and recruitment response
Support the Strategy Director AFRS in shaping and refining the rolling two-year strategy
Work with TMP and client teams to present data-led plans that inspire confidence
Champion a culture of data performance across the TMP AFRS team
Serve as the go-to person for tracking and reporting campaign and marketing performance
Who we're looking for
A confident analyst and storyteller, you're equally comfortable deep in the data or presenting to senior stakeholders. With a sharp analytical mind and a structured approach, you know how to turn complex datasets into insight-led strategies that drive performance. You're curious, proactive, and collaborative. Someone who can navigate complexity, challenge thinking, and inspire confidence in a data-driven approach to marketing.
You'll bring:

• 3+ years' experience in data analysis within marketing or digital analytics
  
• A track record of building and implementing measurement frameworks across multi-channel campaigns
  
• Strong skills in creating dashboards and reports that are clear, concise, and client-ready
  
• Confidence working with cross-channel data, including SEO/SEM, paid media, social and email metrics
  
• The ability to create tactical insight plans to target underperformance and drive results
  
• A deep understanding of how data shapes marketing strategy, media planning, and channel execution
  
• Proficiency in Excel, SQL, and tools such as DOMO, Tableau, Power BI, Looker or similar
  
• Experience with platforms like Google Analytics, Salesforce, HubSpot or equivalent
  
• The ability to translate data into compelling narratives and actionable recommendations
  
• Strong communication skills and confidence in high-level stakeholder engagement
  
• Experience building forecasts, statistical models and predictive analysis
  
• A structured, organised approach to planning and delivery
  
• Gravitas and the ability to influence within complex matrix environments
  
• A team-first mindset and the adaptability to thrive in a fast-paced, entrepreneurial setting
  Nice to have:
  
• Experience in talent attraction and employer brand marketing
  
• Understanding of how to apply technology within strategic planning
  What's in it for me?
  As a TMP Worldwide (part of PeopleScout) employee, you're set to gain so much from being part of our team, including:
  
• Time off to rest, recover or conquer items on the bucket list with 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days
  
• Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme
  
• A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more
  
• Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement
  
• Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits, or grab some great discounts at your local gym
  
• Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme.
  About us
  TMP is the UK & EMEA market leader in Talent Advisory (TA) covering employer brand, insight, media & social, content, comms and creative solutions. We're one of the largest and most awarded agencies in our market, with ambitious plans for growth. In 2024, we developed ‘outthink', a new proposition for the agency to go to market. Outthink is all about digital and social-first thinking, with innovation at the heart of our offering. It's about finding new ways to help our clients succeed.
  TMP is a part of PeopleScout, one of the leading RPO providers worldwide and part of the TrueBlue Inc. Group.
  We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
  Next steps / Call to action
  If this sounds like you, we'd love to hear from you. Click the apply button and start your application today