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Senior Data Analyst - SQL

Victoria, Greater London
8 months ago
Applications closed

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Senior Data Analyst - Governance

Our client a global FinTech company with UK headquarters in London is seeking an experienced Senior Data Analyst for a 12 month contract located in central London. You will analyse current marketing campaigns & performance to maximise return on media & advertising spend for the business.

Experience

  • Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance

  • Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)

  • Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.

  • Strong stakeholder management, partnership and in?uence

  • Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.

    Responsibilities

  • Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads

  • Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team

  • Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type

  • Build dashboards to help the business understand cross-channel demand generation effectiveness

  • Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model

    Benefits

  • Global organization and great support

  • Long contract

  • Casual dress

  • Free breakfast
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