Senior Data Analyst

Bauer Media Group
Manchester
4 days ago
Create job alert

You’ll be joining the team behind some of the UK’s biggest and most loved radio competitions, including Make Me A Winner. Sitting within the Consumer Competitions Data team you’ll be responsible for reporting on and helping colleagues drive revenue delivery and operational excellence.

The Difference you will make

As Senior Data Analyst, you’ll be the go to person for understanding how listeners and customers engage with our competitions across multiple channels – from SMS and online forms to app and web entries.

Using SQL you’ll turn raw entry and revenue data into clear stories about customer behaviour, preferences and trends, helping the team optimise mechanics, prize strategies, marketing and pricing. You’ll work closely with product, marketing, commercial and content colleagues to make sure our competitions are driving both audience engagement and revenue.

Your role
  • Use SQL (e.g. Redshift) to extract and transform competition and customer data.
  • Build and maintain dashboards (e.g. in Power BI/Tableau).
  • Analyse competition entry behaviour across channels (e.g. SMS, online, app, web).
  • Identify customer segments and trends in competition formats, prize types, price points and entry patterns.
  • Build and maintain views of customer lifecycle and frequency.
  • Evaluate mechanics and recommend changes to improve engagement and ROI.
  • Design and analyse tests (e.g. different price points, copy, prize types, entry limits).
  • Provide clear recommendations on what to scale, stop or refine based on data.
  • Partner with SMEs in the Consumer Competitions team to understand their questions and turn them into clear analytical briefs.
  • Present insights and recommendations in a straightforward, non-technical way – focusing on “so what” and “what next”.
The Skills you will bring:
  • Significant experience as a data/BI/insight analyst using SQL.
  • Strong SQL skills, comfortable working with large transactional datasets.
  • Experience with at least one BI/visualisation tool (e.g. Power BI, Tableau).
  • Experience analysing customer behaviour, segmentation, funnels or lifecycle metrics.
  • Good grasp of statistics (e.g. A/B testing, significance, basic regression/propensity).
  • Excellent communication skills – able to tell a clear story with data.
Working Pattern/Location

This is a full-time role, Monday – Friday, 37.5 hours a week. We also support a hybrid working model that balances working from home and our office in Manchester (Castle Quays).

What’s in it for you
  • You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
  • Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
  • We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
  • You’ll have the opportunity for flexible working.
  • And much more! Find the full details of our benefits here


#J-18808-Ljbffr

Related Jobs

View all jobs

Senior Data Analyst

Senior Data Analyst - Marketing

Senior Data Analyst

Senior Data Analyst

Senior Data Analyst

Senior Data Analyst

Subscribe to Future Tech Insights for the latest jobs & insights, direct to your inbox.

By subscribing, you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

New Machine Learning Employers to Watch in 2026: UK and Global Companies Driving ML Innovation

Machine learning (ML) has transitioned from a specialised field into a core business capability. In 2026, organisations across healthcare, finance, robotics, autonomous systems, natural language processing, and analytics are expanding their machine learning teams to build scalable intelligent products and services. For professionals exploring opportunities on www.MachineLearningJobs.co.uk , understanding the companies that are scaling, winning investment, or securing high‑impact contracts is crucial. This article highlights the new and high‑growth machine learning employers to watch in 2026, focusing on UK innovators, international firms with significant UK presence, and global platforms investing in machine learning talent locally.

How Many Machine Learning Tools Do You Need to Know to Get a Machine Learning Job?

Machine learning is one of the most exciting and rapidly growing areas of tech. But for job seekers it can also feel like a maze of tools, frameworks and platforms. One job advert wants TensorFlow and Keras. Another mentions PyTorch, scikit-learn and Spark. A third lists Mlflow, Docker, Kubernetes and more. With so many names out there, it’s easy to fall into the trap of thinking you must learn everything just to be competitive. Here’s the honest truth most machine learning hiring managers won’t say out loud: 👉 They don’t hire you because you know every tool. They hire you because you can solve real problems with the tools you know. Tools are important — no doubt — but context, judgement and outcomes matter far more. So how many machine learning tools do you actually need to know to get a job? For most job seekers, the real number is far smaller than you think — and more logically grouped. This guide breaks down exactly what employers expect, which tools are core, which are role-specific, and how to structure your learning for real career results.

What Hiring Managers Look for First in Machine Learning Job Applications (UK Guide)

Whether you’re applying for machine learning engineer, applied scientist, research scientist, ML Ops or data scientist roles, hiring managers scan applications quickly — often making decisions before they’ve read beyond the top third of your CV. In the competitive UK market, it’s not enough to list skills. You must send clear signals of relevance, delivery, impact, reasoning and readiness for production — and do it within the first few lines of your CV or portfolio. This guide walks you through exactly what hiring managers look for first in machine learning applications, how they evaluate CVs and portfolios, and what you can do to improve your chances of getting shortlisted at every stage — from your CV and LinkedIn profile to your cover letter and project portfolio.