Senior Data Analyst

As Senior Data Analyst, you’ll be the go-to person for understanding how listeners and customers engage with our competitions across multiple channels–from SMS and online forms to app and web entries.

Using SQL you’ll turn raw entry and revenue data into clear stories about customer behaviour, preferences and trends, helping the team optimise mechanics, prize strategies, marketing and pricing. You’ll work closely with product, marketing, commercial and content colleagues to make sure our competitions are driving both audience engagement and revenue.

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• Use SQL (e.g. Redshift) to extract and transform competition and customer data.
  
• Build and maintain dashboards (e.g. in Power BI/Tableau).
  
• Analyse competition entry behaviour across channels (e.g. SMS, online, app, web).
  
• Identify customer segments and trends in competition formats, prize types, price points and entry patterns.
  
• Build and maintain views of customer lifecycle and frequency.
  
• Evaluate mechanics and recommend changes to improve engagement and ROI.
  
• Design and analyse tests (e.g. different price points, copy, prize types, entry limits).
  
• Provide clear recommendations on what to scale, stop or refine based on data.
  
• Partner with SMEs in the Consumer Competitions team to understand their questions and turn them into clear analytical briefs.
  
• Present insights and recommendations in a straightforward, non-technical way – focusing on “so what” and “what next”.
  

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• Significant experience as a data/BI/insight analyst using SQL.
  
• Strong SQL skills, comfortable working with large transactional datasets.
  
• Experience with at least one BI/visualisation tool (e.g. Power BI, Tableau).
  
• Experience analysing customer behaviour, segmentation, funnels or lifecycle metrics.
  
• Good grasp of statistics (e.g. A/B testing, significance, basic regression/propensity).
  
• Excellent communication skills – able to tell a clear story with data.
  

This is a full-time role, Monday – Friday, 37.5 hours a week. We also support a hybrid working model that balances working from home and our office in Manchester (Castle Quays).

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people’s everyday lives.

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• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
  
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
  
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
  
• You’ll have the opportunity for flexible working.
  
• And much more! Find the full details of our benefits here
  

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email we would love to hear from you.