Senior Data Analyst, Governance & Experience - TikTok Shop EMEA

The Data Science team for the TikTokShop EMEA Governance and Experience team are dedicated to data insight and data solutions for governance and experience, helping to ensure a safe and trustworthy marketplace for our buyers, sellers and creators.

• Drive new insights, identify opportunities and help craft solutions through data.
• Measure and monitor customer experience key metrics, such as NPS, CPO and PARR etc.;
• Translate complex data insights into actionable strategies and recommendations for senior management.
• Establish customer experience metrics systems, effectively discovering related problems and providing solutions to the business.
• Design A/B experiments for effective improvement and ROI calculation, conducting analysis to optimize strategies.
• Conduct deep analysis of seller and customer experience, to explore more opportunities in repurchase, retention and conversion.
• Improve data accessibility for GNE governance and experience teams; increase data understanding, improve dashboard availability and insight.
• Collaborate effectively with other departments (e.g., marketing, sales, product development) to ensure alignment on strategic goals, data-driven initiatives, root cause analysis and create action plans.
• Leverage data intelligence systems to evolve, making the E-commerce ecosystem better and better.

• Bachelor Degree or above in a Science, Engineering or similar. Engaged in data statistics, analysis, modeling related working areas after graduation.
• Proficient in SQL, with awareness of Python or R for data analysis.
• Strong communication skills in English, with the ability to create documentation and communication globally with cross‑functional partners.
• Strong willingness to learn, with curiosity to pick up domain knowledge in new areas quickly.
• Proven ability to work in a fast paced environment, adapting and overcoming challenges.

• Previous EMEA e‑commerce experience recommended but not required.
• Global business or analytical experience to operate effectively as part of an international team: Global cooperation will be critical, as part of global GNE Data Science, Strategy, and Insight teams.
• Masters/MBA in Mathematics, Statistics, Computer Science is preferred.

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.