Senior Marketing Analytics Manager12 months FTC (maternity cover)£60,000 - £70,000TrowbridgeMy client has been on an exciting journey to embed data at the heart of strategy and the data analytics team is leading the journey. You will also join a fantastic, closely knit D&A team that is working on driving value from data across B2C and B2B businesses in UK, Ireland, and North America.
Responsibilities

You will have direct responsibility for forensic analytics for UK and North America. You will lead a team of two analysts.

Forensic analytics

Work closely with the Direct-to-Consumer business stakeholders including marketing, sales, operations, and category management to interpret trends and provide timely consumer insights Lead focussed, forensic analysis to help answer questions from stakeholders and provide insights to support data-driven business decision making across the value chain Support optimisation of our product proposition by evaluating the categories, consumer consumption trends and rmending the evolution of the offering Track the evolution and distribution of the target customer base across the geography to support market penetration Analyse and interrogate new datasets such as SAP, Telematics, VoIP call data etc. for insights and opportunities

Marketing Budget Optimisation

Track performance of marketing campaigns with First Click/ Last Click attribution for UK, US and Canada and provide a rolling quarterly acquisition forecast.Rmend the optimal marketing budget allocation, working in close conjunction with the Lead Data Scientist, and applying the insights from the MMM model and the attribution
Collaboration and Thought Leadership

Work closely with the Marketing Analytics lead and the Lead Data Scientist to ensure that the insights that you find are converted into action and valueCollaborate closely with the business stakeholders and the Data & Analytics team to identify opportunities and deliver data-driven solutions that improve business performance.Partner with the Lead Data Scientist to drive penetration of machine learning and AI Present strategic insights to the senior management to support decision making and drive data centricityStay up to date with emerging customer data trends and technologies to continuously improve customer data management and analysis capabilities.Proactively seek out best practice, new tool sets, techniques and data sets that could improve the effectiveness of the data strategy
Build a deep understanding of products, processes, systems, and data, and build strong relationships with the stakeholders across the business.

Candidate Requirements

You will bring 3 years+ in marketing/ forensic analytics from either a similar role in a consumer business or from a consultancy environmentStrong skills in SQL and the relevant programming languages like R and Python A degree in data analytics/puter science/ STEM subjectGood understanding of the statistical and mathematical techniques and experience in applying predictive analytics and AI tools and techniques A keen interest in understanding the business and a drive to reach out and work across the business to create new opportunities. A collaborative mindset is essentialExcellent storytelling skills and the confidence to engage with senior managers are vital.
Benefits

Annual bonus scheme25 days annual leave plus the ability to purchase more4% matched pension contribution