Description
Job Description: EMEA Regional Product Marketing Manager - Maternity Cover ,London, UK; Dublin, Ireland; Remote
Stripe is a global company, serving customers around the world. Our International Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead the go-to-market strategy and launches for the suite of Stripe products and solutions, and drive product adoption with customer-facing and product teams around the globe.
We’re looking for an experienced, creative, and results-oriented product marketer to support our regional initiatives across the UK and Europe. This role will support key initiatives that help customer-facing teams in the UK and Europe sell Stripe solutions and help Stripe customers use the right products for their business goals.
The ideal candidate is a well-rounded product marketer with proven experience in developing compelling positioning, sales enablement content, and campaigns that drive product adoption. They have a passion for championing customer needs, can build high growth go-to-market strategies and execute with entrepreneurial ownership. We’re looking for a candidate that can set product marketing strategy as well as roll up their sleeves and execute.
You will:
● Advocate for our existing and prospective users in the UK and the rest of Europe, by conducting user research, being informed about our competitive landscape, and becoming the go-to product market expert for the UK and Ireland to help shape the product roadmap and strategy.
● Research, develop, and deploy regional value propositions and narrative messaging targeted at local users to be activated into content, campaigns, and sales engagements.
● Drive launches for our products by working closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering.
● Develop regional sales enablement plans, adapting or creating region-specific sales content and tools, and driving the adoption of products in the region
● Partner with the other marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
● Work in close partnership with several cross-functional teams including global product marketing teams, marketing, sales, product, communications, user operations, and more.
You are:
● Market-minded. You’ve worked across different markets and have a strong understanding and appreciation for the nuances of how to successfully build products for different market contexts.
● Detail-oriented. You pride yourself on being meticulous with your craft especially when it comes to writing internal and external facing documentation.
● A team player. International Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work. You do what it takes to get the job done.
● A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developer to CFO—and differentiate Stripe. You have excellent verbal and written communication skills.
● Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market.
● Organized. You are able to manage highly interdependent, complex projects and keep multiple work streams on track.
● Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
● Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
We’re looking for someone who has:
● 5+ years of go-to market experience working in technology, infrastructure, or platform companies is preferred.
● Ability to conduct regional, market, competitor, and customer research to gather insights and assess market opportunities
● Ability to create value propositions and messaging strategies
● Ability to create compelling business cases to influence product investments
● Ability to link regional product and solution launches to global campaign themes and goals
● Above average writing, communication, and presentation development and delivery skills
● Strong collaboration, influencer, and cross-functional working skills
● Critical thinking
● Project management
● Time management
● Fluency in English required. Additional European languages would be a bonus.
It’s not expected that any single candidate would have expertise across all of these areas—we’re looking for candidates that are particularly strong in a few areas, and have interest in developing new capabilities.
Key Responsibilities
The ideal candidate is a well-rounded product marketer with proven experience in developing compelling positioning, sales enablement content, and campaigns that drive product adoption. They have a passion for championing customer needs, can build high growth go-to-market strategies and execute with entrepreneurial ownership. We’re looking for a candidate that can set product marketing strategy as well as roll up their sleeves and execute.
You will:
● Advocate for our existing and prospective users in the UK and the rest of Europe, by conducting user research, being informed about our competitive landscape, and becoming the go-to product market expert for the UK and Ireland to help shape the product roadmap and strategy.
● Research, develop, and deploy regional value propositions and narrative messaging targeted at local users to be activated into content, campaigns, and sales engagements.
● Drive launches for our products by working closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering.
● Develop regional sales enablement plans, adapting or creating region-specific sales content and tools, and driving the adoption of products in the region
● Partner with the other marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
● Work in close partnership with several cross-functional teams including global product marketing teams, marketing, sales, product, communications, user operations, and more.
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