THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. 

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!

THE ROLE

Our product function comprises nine squads, with four currently dedicated to Sell my Car. Following our recentfundraising announcement,we’re growing! 

Under the leadership of our Product Director, the sell my car team is revolutionising car selling and buying with a focus on three main areas:

• Seller Experience: Transforming the chore of selling a car into a delightful experience, empowering sellers to sell their cars exactly how and when they want with ease.
• Partner Experience: Making sure our partners are consistently engaging with Carwow so that they can discover and buy cars that are relevant to them.
• Internal Teams: Providing our teams with cutting-edge tools (such as AI tools and Machine Learning models) and platforms to achieve exceptional growth in our marketplace.
  

You can find out more about our product organisation on theCarwow Medium blog.

WHAT YOU'LL DO

As a Product Manager working in the B2C area of Sell My Car, you’ll join one of our existing product teams (which has a Tech Lead, Designer, and four Engineers) focused on delivering the best experience for new and returning sellers. This won’t be just optimising an existing product though, we’re after a trailblazer, eager to tackle the challenges car owners face throughout the entire experience of selling a car online. You’ll take the lead in figuring out how we attract, engage, and retain more sellers through a transaction that is both complex and high-stakes. 

• Leadership and Management: Lead the Seller Experience team creating a clear product direction and ensuring a shared sense of pride and ownership throughout the product delivery process
• Enhancing Seller Experience: Understand and empathise with seller needs to deliver solutions that turn a “necessary chore” into a painless - even delightful and exhilarating - experience
• Taking Stakeholders on the Journey: Confidently inspire and influence stakeholders to ensure alignment and buy-in for key initiatives that deliver balanced value to sellers, partners, and business
• Leading Product Delivery: Actively participate in hands-on product discovery, guide experimentation, and define crystal clear product requirements to collaboratively ship a best-in-class seller experience
• Using Data Wisely: Explore and analyse both qualitative and quantitative data to identify and prioritise areas of greatest opportunity

WHAT YOU'LL NEED

Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have

• Track Record Working with Product Growth Metrics: Past experience in improving acquisition, activation, engagement and monetisation 
• Building Strong Stakeholder Relationships: Skilled in navigating relationships with a wide variety of business stakeholders with diplomacy
• Willingness to Learn and Scale: Eagerness to learn and engage across the product function and the broader business as it scales
• Tackling Work as a Team: Openness to collaborate seamlessly and without ego with Tech Leads, Designers, Engineers, and the wider business
• Be Responsible and Trusted: Taking responsibility for your work and commit to delivering high-quality results consistently

We also value the below skills and experience, but these are not strict requirements:

• B2C / PLG Experience: great if you’ve worked on B2C products that leverage product-led growth strategies to drive acquisition, activation, and engagement
• Scale-up Experience: working with teams in a high-growth environment, able to balance a bias for action with the ability to reflect and refine process for sustained growth

Product Management Experience: ideally, around >1.5 years of prior Product Management experience

INTERVIEW PROCESS

Step 1: Talent Screen

Step 2: Hiring Manager Interview

Step 3: Peer/Stakeholder Interview

Step 4: Case Study

WHAT’S IN IT FOR YOU

• Hybrid working. 2-3 days onsite
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays 
  • 28 days annual leave
  • 1 day for your wedding
  • 1 day off when you move house - because moving is hard enough without work!
  • For your third year anniversary, get 30 days of annual leave per year
  • For your tenth year anniversary, get 35 days of annual leave per year 
  • Option to buy 3 extra days of holiday per year  
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
  

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.