Principal Solutions Architect, Generative AI, Startups, AWS

AWS EMEA SARL (UK Branch)
London
1 month ago
Create job alert

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

Trusted by more startups around the world, AWS makes the power of cloud computing accessible for all by giving founders everywhere access to the same technology that powers the world’s largest companies. With nearly 20 years of experience gained from supporting hundreds of thousands of startups that have come before, we help founders prove that their world-changing ideas are possible, at any stage of growth or level of funding. This is why more startups, and over 80% of unicorns, build on AWS.

Startup Solutions Architects work hand in hand with AWS customers to help them make the most of the Cloud. They are at the crossroads of business and technology and engage with startups of different stages. Supporting the overall technical relationship between customers and AWS, they work to understand the customer's business needs and give prescriptive guidance on how to create business value with technology. Solutions Architects also have broader impact at scale, taking a supporting role in creating and presenting technical content and best practices.

In this role you will get to practice your creativity, linking technology to tangible solutions and educating AWS customers about the art of the possible. You will have the opportunity to grow cloud-native reference architectures for a variety of use cases. You will have the support to grow your expertise in industry and technology areas of depth. Every day you will be learning something new from your customers, your peers and your own experiments.

Principal Solutions Architects work on the more complex customer challenges and opportunities. They have a leading role in mentoring others and developing the team capabilities. They combine an informed view of the market with their understanding of emerging technology trends to support innovation across the startup customer base. Externally, they are recognized thought leaders and refine the strategy of our customers. Internally, they earn a reputation of role models and deliver bar-raising guidance to the broader Solutions Architecture team.

You will be part of a team that is responsible for driving adoption of AWS technologies while bringing differentiated value to customers. This is a team dedicated to Startups, an important and growing subset of customers for AWS. Startups follow unique technology adoption patterns and growth trajectories that distinguish them from traditional businesses, so you will be employing engagement strategies and programs tailored to their business needs and technical preferences.

Key job responsibilities
* As a Solutions Architect, you will work directly with customers to accelerate their challenging and important projects and recommend best-practice architectures in line with their long-term business outcomes.
* You operate as a trusted advisor for startups. The best interests of the customer will shape the guidance you provide. You work backwards from their priorities and find inventive ways to add value with solutions utilizing AWS and its Partners’ technology.
* You capture and share the voice of the customer to influence the roadmap of new features and services for AWS. You use your customer understanding to support the creation or updates of technical content and reference architectures (e.g. white papers, code samples, blog posts).
* Evangelize and educate about AWS technology and industry trends (e.g. workshops, user groups, meetups, public speaking, online videos or conferences).


To be successful in this role you need to be passionate about startups and cloud architectures. You are a builder with genuine curiosity about how technology can support your customers’ business models and objectives. You are a lifetime learner that develops areas of depth in technical domains relevant to your interests and your customer's outcomes. You are prepared to work in a fast-paced environment, where you will be positively challenged and consistently embrace the Amazon Culture.


A day in the life
The Solutions Architect team at AWS is responsible for helping customers successfully implement cloud technologies. In a typical week you will meet multiple customers and you will collaborate with them on designing and operating well-architected solutions. You will earn their trust and show them the art of the possible, educating them around the capabilities of AWS. Partnering with internal teams and experts, leveraging a deep knowledge of our tools and products, you’ll craft highly-scalable, flexible, and resilient cloud architectures that address our customers’ business problems. As part of our team, you’ll have the opportunity to continuously learn and innovate daily.

The startup organization at AWS comprises experts from across the global ecosystem, including former founders and CTOs, venture capitalists, angel investors, and mentors who upskill today's founders to navigate challenges and opportunities as they build their business, and our Startup Solutions Architect team is where the magic happens. is dedicated to working with startup companies as they build and scale their businesses. We’re here to make sure that they can deploy the best, most scalable, and most secure architectures possible – and that they spend as little time and money as possible doing so. We are a group of technologists with varied backgrounds; from fresh graduates to ex-CTOs, all growing our skills and startup expertise, while working on cutting edge technology use-cases with some of the world’s most innovative companies. For Solutions Architect who like to invent, there's no better place to build than on the AWS Startup SA team.

About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

BASIC QUALIFICATIONS

- Experience with building, validating and deploying GenAI models and applications on cloud infrastructure.
- Sound knowledge of machine learning fundamentals, with working knowledge of frameworks such as Pytorch, TensorFlow, JAX or MXNet.
- Knowledge of MLOps tools and workflows for model development, validation, and deployment.
- High level of communicating effectively across internal and external organizations, with both technical and non-technical audiences.
- Experience driving technical and/or organizational change of significant complexity

PREFERRED QUALIFICATIONS

- Professional experience architecting/operating solutions built on AWS and/or AWS certification (e.g. AWS Solutions Architect Associate or Professional)
- Expertise in one or more of the following: DevOps, Containers, Big Data Solutions, Serverless, Networking, Security, Databases, IOT, AI/ML, Cloud Migration and IT Transformation.
- Hands-on experience benchmarking and optimizing performance of models on accelerated computing (GPU, TPU, AI ASICs) clusters with high-speed networking.
- Experience scaling model training and inference using technologies like Slurm, ParallelCluster, Amazon SageMaker
- Experience in developing and deploying large scale machine learning or deep learning models and/or systems into production, including batch and real-time data processing

Related Jobs

View all jobs

Principal Solutions Architect, Generative AI, Startups, AWS

Principal - Long Term Oil & Energy Consulting (Basé à London)

Principal Machine Learning Engineer, Director (London) (Basé à London)

Principal GIS Consultant

Principal Wastewater (Hydraulic) Modeller

Principal Electrical Design Engineer (Water)

Get the latest insights and jobs direct. Sign up for our newsletter.

By subscribing you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

Contract vs Permanent Machine Learning Jobs: Which Pays Better in 2025?

Machine learning (ML) has swiftly become one of the most transformative forces in the UK technology landscape. From conversational AI and autonomous vehicles to fraud detection and personalised recommendations, ML algorithms are reshaping how organisations operate and how consumers experience products and services. In response, job opportunities in machine learning—including roles in data science, MLOps, natural language processing (NLP), computer vision, and more—have risen dramatically. Yet, as the demand for ML expertise booms, professionals face a pivotal choice about how they want to work. Some choose day‑rate contracting, leveraging short-term projects for potentially higher immediate pay. Others embrace fixed-term contract (FTC) roles for mid-range stability, or permanent positions for comprehensive benefits and a well-defined career path. In this article, we will explore these different employment models, highlighting the pros and cons of each, offering sample take‑home pay scenarios, and providing insights into which path might pay better in 2025. Whether you’re a new graduate with a machine learning degree or an experienced practitioner pivoting into an ML-heavy role, understanding these options is key to making informed career decisions.

Machine‑Learning Jobs for Non‑Technical Professionals: Where Do You Fit In?

The Model Needs More Than Math When ChatGPT went viral and London start‑ups raised seed rounds around “foundation models,” many professionals asked, “Do I need to learn PyTorch to work in machine learning?” The answer is no. According to the Turing Institute’s UK ML Industry Survey 2024, 39 % of advertised ML roles focus on strategy, compliance, product or operations rather than writing code. As models move from proof‑of‑concept to production, demand surges for specialists who translate algorithms into business value, manage risk and drive adoption. This guide reveals the fastest‑growing non‑coding ML roles, the transferable skills you may already have, real transition stories and a 90‑day action plan—no gradient descent necessary.

Quantexa Machine‑Learning Jobs in 2025: Your Complete UK Guide to Joining the Decision‑Intelligence Revolution

Money‑laundering rings, sanctioned entities, synthetic identities—complex risks hide in plain sight inside data. Quantexa, a London‑born scale‑up now valued at US $2.2 bn (Series F, August 2024), solves that problem with contextual decision‑intelligence (DI): graph analytics, entity resolution and machine learning stitched into a single platform. Banks, insurers, telecoms and governments from HSBC to HMRC use Quantexa to spot fraud, combat financial crime and optimise customer engagement. With the launch of Quantexa AI Studio in February 2025—bringing generative AI co‑pilots and large‑scale Graph Neural Networks (GNNs) to the platform—the company is hiring at record pace. The Quantexa careers portal lists 450+ open roles worldwide, over 220 in the UK across data science, software engineering, ML Ops and client delivery. Whether you are a graduate data scientist fluent in Python, a Scala veteran who loves Spark or a solutions architect who can turn messy data into knowledge graphs, this guide explains how to land a Quantexa machine‑learning job in 2025.