Performance Data Analyst

Our client a global FinTech company with UK headquarters in London is seeking an experienced Senior Data Analyst to analyse current marketing campaigns & performance to maximise return on media & advertising spend for the business. This is a 12 month contract located in central London, on a hybrid basis.

Responsibilities

• Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
  
  
• Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
  
  
• Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type
  
  
• Build dashboards to help the business understand cross-channel demand generation effectiveness
  
  
• Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model
  
  Experience
  
  
• Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance
  
  
• Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)
  
  
• Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.
  
  
• Strong stakeholder management, partnership and in?uence
  
  
• Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.
  
  Benefits
  
  
• Global organization and great support
  
  
• Long contract
  
  
• Casual dress
  
  
• Free breakfast