Modelling Solutions Partner
Reporting to:Head of Evaluation & Effectiveness
Key Reports:Modelling Solutions Lead
About the role:
This critical role will be a part of Wavemaker UK's Modelling Solutions team, which resides within Wavemaker UK's wider effectiveness team. The wider effectiveness team is comprised of two key pillars (effectiveness and modelling solutions) which are very much complementary in terms of driving effective media solutions across our portfolio of clients through the means of both statistical measurement and effective implementation of strategic insight.
Wavemaker Modelling Solutions is Wavemaker's statistical analysis consultancy leveraging data and advanced analytics to help drive effective planning decisions across our client's marketing mix. One of the key components of our offer is our statistical modelling solutions, the three main parts of which are WM Econometrics, WM Vitality IQ, and WM Optimiser IQ. These products allow us to provide recommendations that drive tangible business improvements to our clients.
The Modelling Solutions Partner will be responsible for leading the Modelling Solutions team within Wavemaker. This includes leading and delivering modelling projects for a group of clients from initial client brief through to final debrief, collating and presenting the client debrief, and owning any follow-up actions. You will also liaise with the planning teams to ensure the learnings from modelling projects are consistently applied to planning decisions. Additionally, the role leads the Modelling Solutions function within Wavemaker and is responsible for developing the Modelling Solution product roadmap, working with other stakeholders to provide new solutions to clients and managing the commercial forecasts for the Modelling Solutions products.
In this role, you will:
- Lead and deliver econometrics projects for our clients, working with the Modelling Solutions Lead to allocate resources across projects accordingly.
- Manage all stakeholders to ensure that both clients and agency fully understand the measurement framework and the role of different forms of measurement within it.
- Develop an understanding of the drivers of performance beyond marketing levers to provide a broader view on the most effective approach to maximize client performance.
- Ensure that an effectiveness mindset is embedded within the client planning, delivery, and activation teams.
- Work with appropriate Wavemaker, partner agency, and client teams to design appropriate test structures that are both statistically robust and actionable.
- Identify gaps in analysis techniques that would help answer key effectiveness/optimization questions and work with technical teams to develop new solutions.
- Build the commercial and business case for incremental investment by the client in effectiveness solutions.
- Manage the internal delivery of analytical projects across the Wavemaker Modelling Solutions team.
- Lead and line manage the Modelling Solutions Lead and oversee the line management of other team members.
- Oversee the instruction and training of junior members of the team.
- Lead the Modelling Solutions product roadmap including developing new solutions in line with Wavemaker’s wider data strategy.
- Contribute to building Wavemaker’s reputation as specialists within Modelling solutions through thought leadership and other contributions.
- Manage the commercial forecast process for Modelling Solutions.
Core skills:
- Practice Area Knowledge
- Problem Solving
- Stakeholder Relations
- Effective Communication
- Analytics and Insights
- Building a Business Case
- Business Intelligence and Reporting
- Quality Assurance
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, we deliver exceptional growth for clients including Morrisons, Nationwide, Merlin, Danone, and key government departments.
Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximize and transform growth for the world’s leading brands.
A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation.
We are an equal opportunities employer. All GroupM agencies welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.
www.wavemakerglobal.com
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