Marketing Manager

Marketing Manager required for a Used Car Supermarket in Hinckley
Salary DOE
37.5hr week Monday-Friday
Must have Motor Trade Experience
Key Responsibilities:
Website Management

• Oversee and update the companies website, ensuring accurate and engaging content that drives traffic and conversions.
  
• Implement SEO strategies to improve online visibility and performance.
  CRM System
  
• Manage the CRM system to optimise customer engagement and retention.
  
• Ensure data accuracy and cleanliness to improve the effectiveness of campaigns.
  
• Develop and execute email campaigns and other customer-focused communications.
  Marketing Platforms – Online Classifieds
  
• Create and manage targeted campaigns across online classifieds to drive leads and sales.
  
• Track performance metrics and adjust strategies to maximise ROI.
  Social Media Platforms
  
• Develop and manage the social media strategy across all platforms, driving cost-effective organic leads.
  
• Create compelling content to engage and grow our audience.
  
• Monitor trends and respond to customer interactions effectively.
  Reputation Management
  
• Manage and respond to reviews on Google, Trustpilot, and other platforms.
  
• Analyse and communicate feedback findings, identifying trends to improve customer perception.
  
• Drive stores to engage with customers to promote positive reviews and reduce negative feedback.
  Lead Management
  
• Analyse and communicate lead statistics to optimise conversion rates.
  
• Collaborate with sales teams to align marketing activities with sales objectives.
  Renewal Business
  
• Identify opportunities to target renewal business, such as utilising the company database, finance renewals, and finance partner renewal systems.
  Public Relations (PR) and Blogs
  
• Build and maintain positive relationships with media outlets.
  
• Write and publish engaging blogs and press releases to strengthen the companies brand.
  Collaboration with MB Marketing
  
• Work closely with MB Marketing, which supports our marketing function, ensuring a strong and productive relationship.
  What We’re Looking For:
  
• Proven experience in a Marketing Manager role, preferably within the automotive or retail industry.
  
• Strong understanding of digital marketing, SEO, and CRM systems.
  
• Exceptional skills in social media management and content creation.
  
• Experience in analysing data to inform decision-making.
  
• Excellent communication and leadership abilities.
  
• Knowledge of automotive markets and trends is an advantage.
  What We Offer:
  
• Competitive salary.
  
• Opportunity to shape the marketing strategy of a fast-growing company.
  
• A supportive team environment where your contributions make a real impact.
  Full company details available on application. Apply now with your full CV to Chloe at WeRecruit Auto Ltd quoting job reference ST1635
  Automotive - Motor Trade – Marketing - Marketing Manager - Digital Marketing - Data Analyst - Social Media - Marketing Campaigns - PPC - SEO - ROI - Marketing Manager - Marketing Assistant - Senior Marketing Consultant - Marketing Manager - Marketing & CRM - Marketing & Data- Hinkley - Coventry - Lutterworth - Northampton - Lutterworth - Leicestershire - Job
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  Should your skills and experience match what our client is looking for, we will contact you before proceeding with your application, either via phone or e-mail initially. Unfortunately we are unable to contact all applicants due to the volume of applications so if you do not hear from us within 5 working days please assume you have been unsuccessful on this occasion. If you have relevant industry experience we may store your details for future opportunities