Marketing Data Scientist

Randstad
London
1 month ago
Applications closed

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Job Title: Marketing Data Scientist

Contract length: 6 months

Location: London, SW1E

Pay rate: £750.00 per day (inside IR35)


Duties:

Design and execute marketing campaigns:

  • Based on data-driven insights to increase customer acquisition, retention, and overall ROI
  • Continuously evaluate campaign effectiveness, adjusting strategies as necessary to achieve desired outcomes

Data Collection and Analysis:

  • Gather and analyze data from various marketing channels, including digital advertising, this will involve the use of SQL/Python to access

Lead the MMM process:

  • We are in the process of moving our MMM from agency to in-house, you will play the lead role in this process, with model selection, model build / training and responsibility for actioning the model outputs with the marketing team

Experimentation and testing:

  • Working with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings
  • Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics to ensure our strategies remain cutting-edge

Present findings and recommendations to senior leadership:

  • Effectively communicating complex data in a clear and concise manner


Skills/Experience:

  • Experience in marketing science or a similar role
  • Experience leading a team of marketing analysts / marketing scientists
  • Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe Analytics, and marketing automation platforms
  • Advanced analytics techniques - expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end MMM ownership experience
  • Experienced in the use of SQL/Python
  • Excellent leadership and project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
  • Strong communication and interpersonal skills, with the ability to translate complex data into actionable insights for non-technical stakeholders


Required Skills:

  • Excellent communication skills
  • MS SQL Server
  • Communications management
  • Microsoft SQL Server
  • Leadership skills

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