Marketing Insights & Data Analyst
Full-time, Permanent
Hybrid, central Edinburgh
£50,000 - £55,000
Excellent benefits including private medical & extra annual leave
The Organisation
The hiring organisation is a small yet well-established food & nutrition company. They are a direct to consumer outfit that offers their customers nutrition, independence, convenience, & consumer friendly business practices. At the heart of the company is a real ‘business for good’ ethos, with a desire to make people’s lives easier & healthier. With a recognisable brand & a decade of happy customers, they remain a mainstay in Edinburgh & throughout the UK.
The Job
- Unlock growth opportunities by transforming data into actionable insights
- Lead the development of dashboards & optimise campaign effectiveness
- Manage & optimise web content to improve search engines rankings & AI discoverability
- Perform marketing channel analysis to inform strategic decisions across the business
- Report & present to executive level
- The insights you are able to find from the data will directly impact how the business attracts, converts & retains customers (across web & SEO analytics, channel attribution, & customer journeys)
The Skillset / Experience
- Must have strong hands-on SQL skills & working with BI dashboards (PowerBI or Looker Studio ideal)
- Must have a strong grasp of digital marketing performance & ability to demonstrate that
- Must have experience with GA4 & Google Tag Manager (eg, advanced event tracking, custom triggers, and enhanced e-commerce configuration)
- Using ESP (eg, Mailchimp) to analyse campaign & customer behaviour
- SEO best practices & keyword research
- Create automated reporting frameworks
- A/B & multivariate testing
Essentially this role is an interesting mix of an e-commerce manager with strengths in data analytics.
Please apply with CV to be considered. More details will be provided during first conversation.
Our client is an equal opportunities employer & values the unique perspective a diverse workforce brings to what they do.
This job description should be seen as a guideline to the skillset & qualifications required. Your experience does not have to fit perfectly with every requirement (succesful candidates' are rarely a perfect match for every requirement). Please do still apply if you feel some of your experience could be relevant.
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