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Marketing Data Analyst

eTeam
London
1 week ago
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Marketing Data Analyst

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Marketing Data Analyst

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Job Title: Customer Engagement & Data Manager

Location: Shoreditch (Hybrid – 3 days per week onsite)

Duration: 6 months contract initially

Max. Budget: £76k per annum + paid holidays + pension or £396 per day Inside IR35

The Opportunity:

  • We’re looking for a strategic and detail-oriented professional to lead customer outreach and engagement for executive-level events across EMEA.
  • In this role, you’ll be instrumental in managing end-to-end registration processes, maintaining and optimizing large-scale data sets, and driving insights that enhance customer relationships and support business objectives.
  • You’ll also play a key role in standardizing operational processes, ensuring data accuracy, and enabling seamless collaboration across teams.
  • This is a high-impact role at the intersection of event marketing, data strategy, and CRM operations ideal for someone who thrives in a fast-paced environment and enjoys turning data into action.

What you’ll do:

  • Maintain the integrity and accuracy of customer data across various platforms through ongoing cleansing, segmentation, and validation.
  • Define and drive the strategy for identifying which customers to invite to executive-level events, ensuring alignment with business priorities and event objectives.
  • Design and implement invitation strategies for executive-level customers by working closely with stakeholders across the business to identify opportunities and develop toolkits that support consistent and effective regional execution.
  • Lead the setup and management of event registration systems and other event technologies.
  • Manage the end-to-end invitation process, including coordination of timelines, stakeholder approvals, and ensuring alignment with event objectives and data governance standards.
  • Collaborate with external agencies to brief, create, and deliver targeted marketing emails that drive engagement and conversion.
  • Support regular stakeholder reporting and newsletters by providing accurate data and actionable insights.
  • Develop and document standard operating procedures to streamline CRM workflows and ensure operational efficiency.
  • Work closely with cross-functional teams to align data and outreach strategies with broader business goals.
  • Partner with analysts to automate data flows and reporting processes, improving effectiveness and reducing manual effort.
  • Identify and drive opportunities for continuous improvement within CRM and data management operations.
  • Monitor and report on key performance indicators related to customer engagement, pipeline progression, and data quality.

What you need to succeed:

  • Advanced proficiency in Microsoft Excel, with experience managing and analysing large, complex datasets.
  • Strong understanding of GDPR and data privacy regulations across the EMEA region.
  • Proven experience in customer data management, CRM strategy, and marketing operations.
  • Familiarity with tools and platforms such as Marketo, Salesforce, Microsoft Dynamics, Splash, and Power BI.
  • Excellent analytical skills with the ability to distil complex data into meaningful insights.
  • Strong organizational and communication skills, with a keen attention to detail.
  • Demonstrated ability to develop and implement scalable standard operating procedures.
  • Comfortable working cross-functionally and managing multiple priorities in a dynamic, fast-paced environment.

Seniority level

  • Seniority levelMid-Senior level

Employment type

  • Employment typeContract

Job function

  • Job functionMarketing
  • IndustriesSoftware Development and IT System Custom Software Development

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