Marketing Analyst

83data

Southampton

10 months ago

Applications closed

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We are seeking a Marketing Data Analyst who is analytical, insightful, and eager to take on a pivotal role in defining the client’s marketing strategy. If you have a proven ability to unearth the compelling stories that data hides, and can leverage these insights to drive successful marketing initiatives, this could be the perfect role for you.

Role Overview:As a Marketing Data Analyst, you will be integral to the marketing team, providing the insights needed to guide strategic decision-making. Your role will involve analysing marketing performance, identifying trends, and translating data into strategic actions that enhance customer acquisition, engagement, and retention.

Key Responsibilities:

Data Analysis:Perform detailed analyses across various data sources, including website analytics, marketing campaigns, and CRM systems.
Strategy Development:Work in close collaboration with the marketing team to craft and refine effective strategies based on data-driven insights.
Reporting and Dashboards:Develop and maintain comprehensive reports and dashboards that highlight key metrics and insights for stakeholders.
Campaign Evaluation:Assess the efficacy of marketing campaigns, providing optimisation recommendations.
Cross-Functional Collaboration:Ensure alignment across marketing, product, and sales teams to maximise strategic outcomes.
Keeping Informed:Remain up-to-date with the latest trends in marketing analytics and data visualisation tools.

Desired Skills and Experience:

Analytical Skills:Strong background in data analysis, proficient in tools like GA4, SQL, Looker Studio, and BigQuery.
Marketing Knowledge:Deep understanding of modern marketing strategies, particularly within digital campaigns and product-led growth, with a strong preference for candidates who have experience in software or SaaS environments.
Communication:Exceptional ability to communicate complex data insights clearly to both technical and non-technical stakeholders.
Problem Solving:Proactive in identifying and resolving issues with a solution-focused approach.
Teamwork:Excellent collaborative skills, able to work effectively within diverse team settings.

Additional Qualifications (Preferred):

Prior experience in SaaS or B2B marketing analytics is highly advantageous.

Rewards and Benefits:

Competitive Compensation:We offer competitive salaries and comprehensive benefits packages, including health care, generous holiday allowances, and a home office setup budget.
Equity Opportunities:Our client believes in rewarding top performers with share options.
Dynamic Work Environment:Enjoy a vibrant culture with regular team-building events, fun activities, and a strong focus on employee wellbeing.
Community Engagement:Opportunities for volunteering and community involvement are encouraged and supported.

Work Flexibility and Diversity:The client promotes a remote-first approach, providing equal opportunities to all employees globally. They are committed to creating a diverse and inclusive work environment and welcome applicants who may require specific accommodations to participate fully in the recruitment process.

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