Lead Data Analyst

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Job Reference:22953
Band: E
Salary: Up to £70,000 depending on relevant skills, knowledge, and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: This is a hybrid role, and the successful candidate will balance office working with home working, based in London.
ABOUT BBC STUDIOS BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Eastenders, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena. From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
ABOUT THE INTERNATIONAL NEWS DIVISION BBC Studios' International News division produces world-leading content that shapes news delivery across platforms globally. With a focus on data-driven insights and customer engagement, the division is pivotal in defining the BBC’s direct-to-consumer (D2C) strategy.
THE ROLE BBC Studios now have an exciting vacancy for a Lead Data Analyst within our award-winning International News division. This role is crucial for understanding customer behaviour and shaping the BBC’s D2C strategy. The Lead Data Analyst will lead the development and implementation of a data and insights ecosystem, leveraging advanced analytics and proprietary tools to support all aspects of the acquisition and engagement funnel. The role also involves optimizing performance of product and marketing initiatives, building models to identify trends and patterns in customer behaviour, and collaborating with experimentation and data science teams to enhance overall marketing and product effectiveness.
Working within the Consumer Growth and Monetization team, the Lead Data Analyst will have a passion for data discovery, visualization, and a hunger to learn and work within the fields of product and marketing channel analytics. This is a brand-new area for the business, and you will have the chance to develop new KPIs and reporting to steer the 0-1 growth of the D2C business. Reporting to the Vice President of Measurement and Analytics, this role is a full-time hybrid working position based in London.The role may require travel to New York.
WHAT DOES IT TAKE? ESSENTIAL CRITERIA:
Experience in a direct-to-consumer, subscription, or ecommerce business.
Highly data literate with excellent skills in analyzing data using programmatic methods such as SQL, Python, and data analytics tools such as GA4, Adobe, or Piano.
Deep understanding of the customer funnel, including acquisition, retention, and customer segmentation strategies.
Proven experience in deriving value from data and presenting analysis to large groups and senior stakeholders. Experience with data visualization tools such as Tableau, Looker, or Power BI is highly desirable.
Strong business acumen and the ability to communicate complex data-driven insights to non-technical stakeholders.
DESIRABLE CRITERIA
Expertise in advanced analytics, data mining, forecasting, and predictive analytics.
Deep understanding of marketing principles, customer segmentation strategies, and digital marketing channels.
Experience with customer retention models, user cohorts, and lifetime value analysis.
Strong understanding of the acquisition funnel and content engagement strategies.
Collaborative, agile mindset with a passion for continuous improvement and innovation.
NEXT STEPS We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the
application period earlier than anticipated. This step is necessary to ensure we canprovide a high level of attention and service to all applicants. Thank you for your
understanding.Please note: If you were to be offered this role, the BBC will conduct Employmentscreening checks which include Reference checks; Eligibility to work checks; and ifapplicable to the role, Safeguarding and Adverse media/Social media checks. Any offermade is conditional on these checks being satisfactory.

Disclaimer This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Redeployment The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Information at a Glance This is your BBC At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.
Find out more about BBC Studios Life at BBC Studios • A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group’s science-based Net Zero targets here .
• Career development in a values-led purpose-driven culture.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.
Candidate pack You belong We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Find out more about diversity, inclusion and belonging in our strategy below.
Diversity, inclusion & belonging strategy Disability confident We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss:

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.

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