Insights is a Learning and Development company which aims to change the world through the power of self-awareness.
Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.
Across the globe our products help people see themselves and others in a new light, to spark stronger connections in our workspaces and beyond. It all starts within. We're always making sense of ourselves - evolving as we move through life. Discovering our own minds means we're committed to constantly expanding them. And we want to shout about it. We love what we do, and we have fun doing it. That's what makes the magic of Insights. We work in a space where everybody belongs, where you can be unapologetically you.
Your purpose in the role
As our Head of Strategic Marketing you are responsible for creating and, working with others, implementing a strategic market plan that amplifies our global brand presence and extends our market reach.
You will be responsible for defining our market segmentation, developing ideal customer and partner personas, and capturing our value proposition. Additionally, you will oversee our brand strategy, ensuring consistent and compelling messaging across all channels.
You will role will include the management of our creative team, guiding them in delivering impactful content and visuals that resonate with our global audience. Your success will be measured by your ability to develop and implement a strategic marketing plan that drives brand recognition, trust, and growth.
What you’ll do to succeed
- Strategic Marketing Leadership:Develop and execute a comprehensive marketing strategy aligned with the organisation's strategic goals and financial targets; Create a global marketing plan that balances cultural differences with a unified brand message; Oversee the development of market segmentation, customer personas, value propositions, and brand guidelines, ensuring clear communication to practitioners, customers, and partners.
- Brand Strategy and Management:Develop and implement a brand strategy that reinforces our purpose, differentiates us in the market, and builds trust and recognition; Ensure brand consistency across all channels, maintaining a cohesive identity; Lead and mentor the Creative team to produce innovative, impactful marketing content.
- Market Insight and Research:Conduct market research to identify trends, customer needs, and the competitive landscape to shape the marketing strategy; Work with the Research team to ensure data-driven, customer-focused marketing plans.
- Cross-Functional Collaboration:Collaborate with the Strategy and Change team to align marketing with organisational goals, and with Product and Innovation to ensure marketing reflects the product roadmap; Work closely with Sales to align marketing with channel strategy, and partner with the Head of Demand Generation to integrate strategic marketing with demand generation efforts.
- Budget and KPI Management:Manage strategic marketing and branding budgets, ensuring alignment with expected outcomes; Define and track KPIs for all marketing strategies, reporting performance to drive continuous improvement.
- Agency Relations:Establish and manage relationships with external agencies.
Experience and Skills
You have extensive leadership experience in senior marketing roles, such as Head of Marketing or Head of Strategic Marketing, with a proven ability to develop and implement successful market strategies. It's essential that you have B2B, B2B2B experience, while additional B2C experience would also be desirable.
You'll be able to demonstrate how your strategic planning skills have enabled you to drive marketing plans that support organisational growth. You have successfully managed global brand equity, ensuring consistency across regions while adapting to local market needs. Knowledge of America, EMEA and APAC markets is desirable.
Additionally, you bring valuable experience in both direct and indirect marketing. Your background in integrated marketing, including digital marketing and event strategies, has been instrumental in building and enhancing brand equity.
How You’ll Show Up
You are a strategic visionary, combining creativity, innovation, and commercial insight to develop and implement marketing strategies that yield concrete results. With a bold and committed approach, you set high-reaching goals, transforming customer and partner needs into valuable business opportunities. You are driven by data, analysing insights to inform key conclusions and presenting your findings effectively to guide informed choices.
Execution is a key strength, as you turn strategic plans into actionable steps that focus on market segmentation, ideal customer personas, brand positioning, and value propositions. Your work develops exceptional growth and scalable demand generation. A collaborative leader, you excel in cross-functional environments, building consensus and driving teams toward common goals while fostering innovation and teamwork.
As a results-oriented leader, you are passionate about delivering tangible outcomes that contribute to the organisation's success. You inspire your team through motivation, personal development, and a strong commitment to collaborative working. Open to new ideas and constructive challenges, you are not afraid to take calculated risks and foster a culture that embraces learning through action.
Benefits:
• 35 days holidays
• Discretionary Annual Bonus
• Private Medical Insurance
• Income Protection
• Pension Plan
• Health Cash Plan
• Life Assurance
• Electric Car Scheme
• Gymflex
• Employee Giving
• My Advantage – Employee Discounts
• Critical Illness cover
• Employee Assistance Program
• Holiday purchase option
• BUPA Menopause Plan
• Flexible working
Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.
Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.
It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.
We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual.Colourful to our core.
Read more about inclusivity at Insights via the vacancy page on our website:https://www.insights.com/inclusively-insights/
