WeDiscover | Performance Marketing & Technology Agency
If you think you are the right match for the following opportunity, apply after reading the complete description.Job location: London, UKPosted: 2d agoJob details We're seeking an innovative and technically-minded Head of Paid Social to lead advertising strategy and execution across core social platforms. This role will report to our Managing Director and will be instrumental in developing advanced campaign strategies and our team's operational capabilities.Key Responsibilities
Set the strategic direction of the paid social team across multiple platforms (Meta, TikTok, Snap, Pinterest etc.)Ensure high standards of execution are maintained across our client portfolio, inclusive of shaping internal training resourcesEvolve and maintain best practices for campaign management, testing, and optimisationDrive the integration of first-party data and custom technology solutions into paid social strategies alongside closer alignment with our paid search teamManage and mentor our growing team of five paid social specialistsContribute to new business opportunities, inclusive of pitchingCollaborate with our data scientists and engineers to build custom solutions to client challengesPioneer new approaches to paid social that leverage emerging technologies and platform capabilitiesDrive innovation in measurement and attribution methodologyWhy WeDiscover Our mission is to inspire and influence great companies to grow — defining the future of marketing. WeDiscover is a leading UK-based performance marketing and technology agency. Since our launch in March 2020, we've grown from a two-person start-up into a thriving team of 45 (and growing 50% a year), building solid foundations in both media and technology. Beyond our agency services, we pride ourselves on inventing impactful marketing technology that keeps our clients ahead in an ever-evolving, competitive landscape. Over the past year, our achievements have been recognised with more than 21 awards, including the prestigious Deloitte Technology Fast 50 UK and Best Large Agency in Europe.WeDiscover is founder-led, with no outside investors, allowing us to stay true to our vision. Our leadership team brings vast experience across digital marketing, technology, and analytics, setting the tone for excellence and continuous innovation. We believe in ‘doing good while doing well,’ fostering a culture where success goes hand-in-hand with a positive impact. As Head of Paid Social, you will report directly to the Managing Director. This is an exciting opportunity to shape a leading department within the agency, allowing you to build its direction, culture, and impact from the ground up. If you want to make your mark in a fast-growing, award-winning agency with the freedom to drive change, this role is for you.Desired Skills, Qualities & Experience
Proven track record of managing enterprise-level paid social budgets (£1M monthly)Deep understanding of social media platforms' advertising capabilities and API infrastructureExperience with marketing automation and programmatic solutionsStrong technical aptitude and ability to work with custom marketing technologyDemonstrated experience with data analysis (statistical modelling a bonus)Knowledge of privacy-first marketing approaches and first-party data strategyExperience utilising MMPs for deep linking and attribution desirableOutstanding communication and presentation skills - we want you to be able to articulate your ideas to a wide audienceTeam management and mentoring experienceProficiency utilising analytics platforms and attribution models to help guide investment decisionsExperience working with multi-functional media teams preferredExperience of a variety of business verticals and differing paid social strategiesKnowledge of CDP/DMP platforms and data architectureExperience with API integrations and marketing technology applicationsUnderstanding of machine learning and its applications in marketingStrategic thinker with an analytical mindsetInnovation-driven approach to problem-solvingStrong leadership and team-building capabilitiesAbility to balance technical expertise with commercial acumenFascinated by the intersection of marketing and technologyAdaptable and eager to trial new technologies and methodologiesWhy work at WeDiscover In return for your work, time and skills, we offer a competitive salary and some additional benefits:Significant Career Advancement: Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture. You’ll have the opportunity to shape the direction of the business, joining at a pivotal stage in our journey.Equity in the Business: Gain ownership in WeDiscover through our EMI Options Scheme, allowing you to share in the success you help create.Work Flexibility: Choose to work remotely, from our London office, or a mix of both—whatever works best for you.Top of the Range Tools: We provide top-quality equipment, including a high-spec laptop, screens, and access to our bespoke technology, ensuring you have everything you need to succeed.Generous Time Off: Enjoy 28 days of annual leave (plus the usual bank holidays) and the option to take a 5-week paid sabbatical after 5 years of service to refresh and recharge.Wellness & Wellbeing: Get a £40 monthly wellness subscription to your choice of services like Calm, Headspace, Huel, Thriva, or a gym membership to support your well-being.Volunteering & Giving Back: Take two volunteering days per year to give back to a cause you care about.Continuous Learning: Access a £200 annual learning fund for books, courses, or subscriptions. Our culture of continuous training supports both technical skills and broader business acumen development.Inclusive Culture: We’re committed to building an inclusive, positive environment where success is shared, and everyone feels supported in achieving their best.
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