The Company:
A leading marketing agency working with blue chip clients, covering a range of industries. Their specialism lies in developing insights into key business capabilities for clients, looking to understand their position in the market and their brand strength, utilising econometrics and currently developing their client offering to cover a number of other analytical techniques and capabilities.
The Role:
You will work on a project basis in small teams, playing a key role in the end to end project life cycle. From understanding requirements to data collation and analysis, drawing actionable insights from data and communicating this to the client.
Projects will range more traditional analytics and econometrics such as market mix modelling, to newer advanced techniques such as Attribution, Agent Based Modelling and Machine Learning. You could be looking at how to link offline channels to online conversions, how to predict consumer behaviours to changes that haven't previously occurred before or what the consumer journey is and how it impacts conversion.
About You:
A motivated individual. Strong analytics and model building capabilities. Excellent communication skills and the desire to work with clients.
Requirements:
Minimum 2.1 degree (or equivalent) in a numerical subject, ideally with some exposure to Economics or Econometrics. Experience within a data driven, analytics environment. Commercial awareness, preferably having worked with consumer or marketing data.
