Ecommerce Data Analyst GA4 Experience

The Works
Birmingham
6 months ago
Applications closed

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Location

Hybrid:12 days atour SupportCentre.


WhyThe WorksWe dont just sell products.
We inspire reading learning creativity andplay.

The Works. Itliterally means everything. And whatever your story or backgroundwere all about unlocking imagination and making creativityaccessible to everyone. Whether youre engaging with customers onthe frontline or supporting our colleagues behind the scenes yourimpact can be profound and farreaching.

This ismore than toys and books and art supplies. This is about inspiringpeople to read learn create and play. So with the right passionit all starts withyou.

Become a EcommerceWeb Analyst (GA4 Experience)

We are looking fora talented and experienced Ecommerce Web Analyst with expertise inGA4 to join our Digital team. As an Ecommerce Web Analyst you willbe working within the Ecommerce Trading Team to analyse salesperformance and identify opportunities for revenue optimisation.Leveraging data analytics to provide actionable insights thatinform trading decisions promote bestselling products and enhancesite performance. Proven experience working within an ecommercetrading team with a strong understanding of trading strategies andonsite customer behaviour isrequired.

YourMission

  • Track &Optimise: Leverage GA4 and other analytics tools to monitor keyecommerce metrics and customer journeys providing actionableinsights that inform trading decisions promote bestselling productsand improve customer journeys.
  • CustomInsights: Create tailored reports dashboards and performancemetrics for internal stakeholders.
  • Collaborate& Experiment: Team up with design development and marketingto run datadriven experiments and A/B testing to optimise the userjourney.
  • Uncover Trends: Analyse datavisualise insights and spot opportunities to enhance our digitalchannels.
  • Stay Ahead: Keep up with ecommercetrends best practices and emerging technologies.
  • Report & Improve: Regularly share KPI analysishighlighting success areas and optimisationopportunities.
  • Roadmap Support: Work closelyon ecommerce and conversion rate optimisation strategies backed byReturnonInvestment modelling.
  • Google Analytics 4 Whizz:Dive deep into GA4 setup integrations and tracking maintenance.Sharing your GA4 knowledge to boost the teamsselfsufficiency.
  • Business Impact: Demonstratehow ecommerce initiatives drive financial and profitabilitysuccess.

Skills/BehavioursThat Will Set You Apart

  • Proven experience working within an ecommerce tradingteam with a strong understanding of trading strategies and onsiteconsumer behaviour.
  • Demonstrated ability todeliver actionable insights that have directly contributed torevenue growth.
  • Detailoriented andresultsdriven with a passion for ecommerce and tradingexcellence.
  • Experience: At least 2 years in asimilar role specialising in ecommerce analytics and user behaviouranalysis within ecommerce teams
  • GA4 Expertise:Demonstrated proficiency in Google Analytics 4 (GA4) includinghandson experience with event tracking custom dimensions andadvanced segmentation.
  • Analytical Ninja:Strong skills in interpreting complex data sets and turning theminto actionable insights.
  • Data Visualization:Proficiency in tools like Looker Google Data Studio or Tableau forvisualising data.
  • Communication Superpower:Excellent ability to collaborate across teams and explain technicalconcepts to nontechnical folks.
  • Toolbox:Familiarity with digital analytics tools such as Google Tag ManagerHotjar and Looker Studio.
  • Office Wizardry:Advanced skills in Microsoft Office and PowerPoint to make datainsights clear understandable andsparkle.

OurPERKS really are TheWorks

  • 25%Colleague Discount!Plus exclusive Double Discountdays!
  • MyWorksAccess exclusive online discounts across hundreds of retailersholidays utilities deals tech andmore!
  • Holiday33days including bank holidays.
  • Holiday PurchasePurchase an additional 5days
  • CanDoAcademyGrow your skills and career with instantaccess to further training and development in areas that interestyou.
  • WagestreamClaim early access to 50% of your wages as you earn them for whenlife happens!
  • ShareSchemeUnleash your inner Monopoly mogul and own apiece of The Works!
  • 24/7 supportfor you and your familyThrough our partnership withthe Retail Trust who provide an Employee Assistance Programme andso much more!
  • Healthcare CashPlanTo support your everyday healthcarecosts
  • And loadsmore!Long Service Awards pension life assuranceCycle to Work and optional charitygiving.

OurPurpose

To inspire reading. learning creativityand play making lives more fulfilled.

OurValues

We areCraftyWe areCaringWe areCando

WeListen. We Care

Each year we run ananonymous colleague engagement survey. This is so important for usto hear your feedback and suggestions. We want to know whats goinggreat and what needs a couple of tweaks to help make The Works thebest place youve ever worked! Youll have opportunity to help giveus that direction.

PromotingDiversity Inclusion and Applying ReasonableAdjustments

At The Works we are proudto have an inclusive culture where everyone truly feels able to bethemselves. Our roles are open to all including underrepresentedgroups such as ethnic minorities people with disabilities carers& members of the LGBTQ community (including those whoidentify as lesbian gay bi trans nonbinary or use anotherterm).

We are open to discussionsaround working hours and flexible working. And where possible welltry to support this. If you need reasonableadjustments for an interview you might attend with us let us knowin your application and well be happy tohelp!


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