Location

Hybrid: 12 days atour Support Centre.

Why The WorksWe dont just sell products.
We inspire reading learning creativity and play.

The Works. It literally means everything. And whatever your story or background were all about unlocking imagination and making creativity accessible to everyone. Whether youre engaging with customers on the frontline or supporting our colleagues behind the scenes your impact can be profound and farreaching.

This is more than toys and books and art supplies. This is about inspiring people to read learn create and play. So with the right passionit all starts with you.

Become a Ecommerce Web Analyst (GA4 Experience)

We are looking for a talented and experienced Ecommerce Web Analyst with expertise in GA4 to join our Digital team. As an Ecommerce Web Analyst you will be working within the Ecommerce Trading Team to analyse sales performance and identify opportunities for revenue optimisation. Leveraging data analytics to provide actionable insights that inform trading decisions promote bestselling products and enhance site performance. Proven experience working within an ecommerce trading team with a strong understanding of trading strategies and onsite customer behaviour is required.

Your Mission

• Track & Optimise: Leverage GA4 and other analytics tools to monitor key ecommerce metrics and customer journeys providing actionable insights that inform trading decisions promote bestselling products and improve customer journeys.
• Custom Insights: Create tailored reports dashboards and performance metrics for internal stakeholders.
• Collaborate & Experiment: Team up with design development and marketing to run datadriven experiments and A/B testing to optimise the user journey.
• Uncover Trends: Analyse data visualise insights and spot opportunities to enhance our digital channels.
• Stay Ahead: Keep up with ecommerce trends best practices and emerging technologies.
• Report & Improve: Regularly share KPI analysis highlighting success areas and optimisation opportunities.
• Roadmap Support: Work closely on ecommerce and conversion rate optimisation strategies backed by ReturnonInvestment modelling.
• Google Analytics 4 Whizz: Dive deep into GA4 setup integrations and tracking maintenance. Sharing your GA4 knowledge to boost the teams selfsufficiency.
• Business Impact: Demonstrate how ecommerce initiatives drive financial and profitability success.

Skills/Behaviours That Will Set You Apart

• Proven experience working within an ecommerce trading team with a strong understanding of trading strategies and onsite consumer behaviour.
• Demonstrated ability to deliver actionable insights that have directly contributed to revenue growth.
• Detailoriented and resultsdriven with a passion for ecommerce and trading excellence.
• Experience: At least 2 years in a similar role specialising in ecommerce analytics and user behaviour analysis within ecommerce teams
• GA4 Expertise: Demonstrated proficiency in Google Analytics 4 (GA4) including handson experience with event tracking custom dimensions and advanced segmentation.
• Analytical Ninja: Strong skills in interpreting complex data sets and turning them into actionable insights.
• Data Visualization: Proficiency in tools like Looker Google Data Studio or Tableau for visualising data.
• Communication Superpower: Excellent ability to collaborate across teams and explain technical concepts to nontechnical folks.
• Toolbox: Familiarity with digital analytics tools such as Google Tag Manager Hotjar and Looker Studio.
• Office Wizardry: Advanced skills in Microsoft Office and PowerPoint to make data insights clear understandable and sparkle.

Our PERKS really are The Works

• 25% Colleague Discount!Plus exclusive Double Discount days!
• MyWorksAccess exclusive online discounts across hundreds of retailers holidays utilities deals tech and more!
• Holiday33 days including bank holidays.
• Holiday PurchasePurchase an additional 5 days
• CanDo AcademyGrow your skills and career with instant access to further training and development in areas that interest you.
• WagestreamClaim early access to 50% of your wages as you earn them for when life happens!
• Share SchemeUnleash your inner Monopoly mogul and own a piece of The Works!
• 24/7 support for you and your familyThrough our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash PlanTo support your everyday healthcare costs
• And loads more!Long Service Awards pension life assurance Cycle to Work and optional charity giving.

Our Purpose

To inspire reading. learning creativity and play making lives more fulfilled.

Our Values

We areCraftyWe areCaringWe areCando

We Listen. We Care

Each year we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know whats going great and what needs a couple of tweaks to help make The Works the best place youve ever worked! Youll have opportunity to help give us that direction.

Promoting Diversity Inclusion and Applying Reasonable Adjustments

At The Works we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all including underrepresented groups such as ethnic minorities people with disabilities carers & members of the LGBTQ community (including those who identify as lesbian gay bi trans nonbinary or use another term).

We are open to discussions around working hours and flexible working. And where possible well try to support this. If you need reasonable adjustments for an interview you might attend with us let us know in your application and well be happy to help!