Demand Planning Data Analyst

The role of theDemand Planning Data Analyst is to operate across both sides of the supply chain planning process by analysing demand forecasts and stock supply. The goal is to build a lean, end-to-end plan that maximizes service levels and forecast accuracy while optimizing stock levels. This is grounded in strong data analysis that supports the broader Sales & Operations Planning (S&OP) process and contributes to high-level decision-making by transforming raw data into actionable insights. 

This role will serve as a key point of contact for assigned brands, working closely with commercial teams, marketing, and factory planners to align demand and supply plans effectively. 

As custodians and gatekeepers of the business demand plan over the 0–20 month horizon, the Demand Planning Data Analyst will operate across two critical timeframes, ensuring systems are consistently aligned with consensus agreements0-8 months:SKU/week level and9-20 months:Trade pack/month level. 

As the S&OP process evolves, the analyst will also play a pivotal role in optimizing stock levels to support key seasonal peaks and events. 

Additionally, the Demand Planning Data Analyst will support the wider team by delivering ready-to-use data and reporting tools, enabling efficient analysis and productive collaboration with all stakeholders. 

You will take overall responsibility for demand plan numbers within the core APO DP system, ensuring they accurately reflect the agreed “most likely outcome” consensus plan. In this role, you will work closely with the Demand Planning Manager and Marketing teams, documenting and tracking the assumptions behind demand plans and challenging these where necessary to maintain realism and accuracy. 

You will maintain a comprehensive database of historical sales and marketing activities, measuring plan versus actual results to drive continuous learning and improvement. Supporting decision-making is a key part of the role, where you’ll prepare inputs and facilitate Commercial Plan Review and Brand Review meetings to help close gaps to targets, collaborating with Commercial Planning and Marketing teams. 

Ongoing critique, analysis, and measurement of demand plan accuracy will be your focus, using metrics like BIAS and SFA over multiple timeframes to drive initiatives for improved performance. You will also support product phase-ins and phase-outs, flag opportunities for SKU rationalization, and assist Sales and Marketing in developing demand plans for new products by analysing trends, seasonality, and launch curves. 

The role requires gathering data from primary and secondary sources, interpreting trends, and applying statistical tools to generate actionable insights.  

You’ll design data collection systems and strategies to optimize the quality and efficiency of statistical analysis, while creating detailed reports and dashboards that help inform key business decisions.  

Close collaboration with Demand Planning Managers and planners will be essential throughout. 

If you are detail-oriented with strong analytical skills and a passion for driving demand planning excellence, we want to hear from you.