Data Analyst (Sales & Marketing)

Data Analyst (Sales & Marketing)

Location: Hampshire

Salary: c£55,000

Job Type: Full-time

Are you a data-driven professional with a passion for uncovering insights that drive marketing and sales success? Our client is looking for an experienced Data Analyst to join their team and play a pivotal role in transforming complex data into actionable business intelligence.

As a Data Analyst, you’ll support Sales and Marketing functions by developing compelling Power BI dashboards, analysing customer and market data, and providing data-driven recommendations that shape strategic decisions.

Key Responsibilities

• Build and maintain informative Power BI dashboards and visualisations.
• Analyse customer, market, and competitor data to uncover trends and insights.
• Deliver business performance and competitive landscape reports for the Marketing team.
• Extract and interpret data from complex relational databases using SQL.
• Use statistical tools to identify trends and patterns for both diagnostic and predictive purposes.
• Collaborate with marketing to optimise lead generation, customer acquisition, and retention strategies.
• Monitor, evaluate, and forecast marketing and sales performance using data analytics.
• Design and implement A/B tests to improve campaign effectiveness.
• Work closely with stakeholders to understand data needs and deliver tailored insights.
• Keep up to date with the latest tools, trends, and techniques in marketing analytics.

What We're Looking For

• A Bachelor’s degree in Marketing, Statistics, Mathematics, Business Analytics, or a related field (or equivalent work experience).
• Proven experience as a Data Analyst, preferably within a marketing context.
• Strong proficiency in Power BI (or similar tools like Tableau).
• Ability to query relational databases using SQL.
• Highly analytical with strong attention to detail and accuracy.
• Excellent communication skills, both written and verbal.
• Ability to work both independently and collaboratively with cross-functional teams.

Desirable Skills

• Experience using Python for data analysis and statistics.
• Familiarity with digital marketing tools and techniques.
• Experience working in a data analytics role within a marketing department

This is a fantastic opportunity to join a forward-thinking team where your insights will directly influence commercial and marketing strategy. If you're ready to make an impact with data, we’d love to hear from you.