Data Analyst - Performance Marketing

Miniclip
City of London
20 hours ago
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Job Title

Data Analyst – Performance Marketing


Miniclip – London, England, United Kingdom.


Job Description

We are seeking a talented and proactive Data Analyst to join our dedicated User Acquisition (UA) Analytics team. You will be focused on driving efficiency and growth by transforming the UA data into clear, actionable insights. This role requires a strong problem-solver who can navigate complex datasets, deliver reliable reporting, and perform in-depth analyses to optimize our marketing investments.


Responsibilities

  • Work closely with Data teams to design, build, and maintain UA performance dashboards in Looker.
  • Support UA Managers by providing fast and accurate solutions to their data requests, troubleshooting and fulfilling ad‑hoc analytical queries.
  • Utilize SQL for complex data extraction and manipulation, and R (or Python) for statistical modeling and automating recurring analytical tasks.
  • Execute detailed, in‑depth analyses to understand the root causes of performance changes, analyzing the impact of creative changes, and market trends across mobile ad platforms.
  • Design and execute end‑to‑end geo‑experimentation analyses to rigorously measure the incrementality of our User Acquisition channels.

Qualifications

  • Advanced proficiency in SQL, with experience in R or Python.
  • Experience using Data Visualization tools such as Looker.
  • Strong communication skills – able to explain findings and give data‑driven recommendations to technical and non‑technical stakeholders.
  • Experience with experimental design and ability to set up and analyze complex tests (A/B tests, geo‑experiments) for statistically sound conclusions.
  • Bachelor’s degree in a quantitative field (Mathematics, Statistics, Engineering) or equivalent practical experience.
  • Knowledge of performance marketing within mobile gaming or apps is a plus.

About Miniclip

Operating in 12 countries, Miniclip develops and launches games across multiple categories in its 20 studios. Founded in 2001, the company has grown a global audience across 195 countries and six continents. It has a strong portfolio of over 60 high‑quality mobile games globally, with titles such as 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, and many others.


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