Salt is excited to collaborate with one of London’s leading agencies to source a Freelance Data Analyst to work closely with their Head of Data & Insight to provide useful insights and make strategic or tactical recommendations. This will be min 3 months in length and hybrid working to their London HQ.

Responsibilities:

Lead the evaluation and reporting for campaigns, ensuring strategic goals are set and KPIs and benchmarks are established from the start. Gather and organise both organic and paid data to deliver top-notch analytics and insights for our clients across paid, owned, and earned channels. Combine social and digital data findings to develop strategic recommendations alongside our digital strategists. Help create and improve best-in-class measurement and evaluation frameworks for the team. Keep up with the latest measurement trends and relevant industry, behavioural, and platform trends that impact measurement. Handle any adhoc requests and provide monthly, quarterly, and yearly data reports to internal teams and clients as needed.

Experience, Skills & Qualifications:

Circa 3-4 years experience in data analytics, social, or digital fields. Understanding of marketing and communications objectives and strategies, and how to measure their effectiveness. Proven experience in reporting on campaign performance. Experience with platforms like Brandwatch, Linkfluence, Meltwater, etc. Experience with data analytics or Business Intelligence platforms like Meta Business Suite, Google Analytics, Power BI is a plus. Strong interest in and understanding of the current media landscape and its intersection with popular culture. Excellent communication and writing skills, with a confident presentation style. Love solving problems and turning data into clear, actionable insights