About Digital Rewards Group
Digital Rewards Group is a leading provider of digital incentives and engagement solutions, helping businesses enhance customer loyalty and drive sales through innovative reward programmes. DRG owns and operates a portfolio of popular consumer brands, including Kids Pass (www.kidspass.co.uk), Days Out (www.daysout.co.uk & www.daysout.com & Global Hotel Pass (Globalhotelpass.com).
Through these brands, Digital Rewards Group collaborates with the UK’s top attractions, cinemas, and entertainment venues to provide consumers with exclusive deals and experiences. We leverage data-driven insights to enhance our offerings, optimise customer experiences, and drive business growth.
Job Summary
We are seeking a highly analytical and detail-orientedData Analystto join our team. This role will be responsible for analysing product performance, customer behaviour, and churn patterns to drive strategic decision-making. The ideal candidate will have strong data manipulation skills, an analytical mindset, and experience in subscription-based businesses is desirable.
Key Responsibilities
- Analyse key performance metrics across Digital Rewards Group’s product portfolio to provide actionable insights.
- Monitor and assess customer churn trends, identifying patterns and opportunities for retention.
- Develop dashboards, reports, and visualisations to communicate findings effectively to stakeholders.
- Work closely with marketing, product, and customer success teams to provide data-driven recommendations.
- Utilize statistical techniques and predictive modelling to improve customer engagement and lifetime value.
- Extract, clean, and analyse large datasets from multiple sources (CRM, subscription platforms, Google Analytics, etc.).
- Conduct A/B testing to optimize product features, pricing strategies, and customer retention initiatives.
- Collaborate with data engineering teams to improve data quality and accessibility.
- Stay up to date with industry trends and best practices in data analytics and subscription business models.
Skills & Qualifications
- Bachelor’s degree in data science, Statistics, Mathematics, Business Analytics, or a related field.
- 2+ years of experience in a data analytics role
- Proficiency in SQL for data querying and manipulation.
- Experience with data visualisation tools such as Tableau, Power BI, or Looker.
- Strong knowledge of Excel and Google Sheets.
- Familiarity with statistical analysis and predictive modelling techniques.
- Understanding of customer lifecycle metrics and churn analysis.
- Excellent problem-solving skills and attention to detail.
- Strong communication skills with the ability to translate data insights into business actions.
Why Join Digital Rewards Group?
- Be part of a fast-growing and innovative digital rewards company.
- Work with a collaborative and data-driven team.
- Opportunity to influence key business decisions with data-driven insights.
- Competitive salary and benefits package.
- Flexible working arrangements.
Note - This is a hybrid position. Applicants must be able to travel to our HQ in Altrincham 3 days per week.
