CRM Data Strategy Analyst

Flutter UK & Ireland
Leeds
9 months ago
Create job alert

CRM Data Strategy Analyst

This is an exciting opportunity to join our award-winning CRM Data Strategy team. The role will focus on strategic use of data to drive relevant marketing, regulatory and Safer Gambling communications to millions of customers across all of Sky Betting & Gaming brands.

This role is a key part of the CRM strategy to drive value by ensuring our activity is as targeted, effective and efficient as possible.

This is a shift pattern role from Sunday to Thursday.

WHAT YOU WILL DO

Utilise Sky Betting and Gaming data to drive our CRM tools, building out accurate and measureable data selections for our marketing, regulatory and safer gambling customer communications across a range of CRM channels.

Designing and building innovative customer journeys alongside our CRM Strategy, Communications and Commercial Marketing teams.

Work closely with the wider CRM & BI teams to identify areas to optimise campaign performance, drive customer engagement and improve customer experience.

Deliver daily campaign plans using our existing suite of multi-channel, multi-stage and multi-product campaign mechanics.

Work with our Data and Data Science teams to ensure we have all the data, models and segmentation we require to deliver our campaign plans.

Support our Senior Analysts in reviewing commercial briefs and use understanding of our data capabilities to highlight opportunities to improve campaign performance, championing relevance and personalisation.

Follow our quality control processes to ensure accurate and efficient delivery of customer selections.

HOW YOU WILL DO IT

To be successful you will be:

Motivated and thrive on working in a dynamic and fast paced team.

Comfortable challenging and putting forth your own ideas.

Articulate, team-player who can collaborate with multiple teams and communicate effectively

Inquisitive and enjoy finding solutions to problems.

Logical thinker with strong attention to detail

Experience or knowledge of CRM, SQL or Database Marketing

Commercially aware, understand the Bet & Gaming industry and the products that SBG provide

About Flutter UK & Ireland


Outstanding starts here.


Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who build trusted entertainment for millions of customers every week.
With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and highlight some of the most popular apps and games in UK and Ireland markets.
At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to create a difference to your career, the industry, and your outstanding colleagues.


What we’ll offer you

€/£ 1,000 learning fund

Twice-yearly bonus (with part of it guaranteed!)

Pension contribution scheme

Private healthcare

Flexible ways of working

Access to thousands of Udemy courses

Invest via the Company Sharesave Scheme

16 hours paid volunteering time per year

Related Jobs

View all jobs

PPC Account Manager

Director of Retention & Analytics, Hayu (Basé à London)

Financial Data Analyst

Insights Analyst

Lead Data Consultant

Data Science Manager - Insurance (Propensity models)

Get the latest insights and jobs direct. Sign up for our newsletter.

By subscribing you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

Contract vs Permanent Machine Learning Jobs: Which Pays Better in 2025?

Machine learning (ML) has swiftly become one of the most transformative forces in the UK technology landscape. From conversational AI and autonomous vehicles to fraud detection and personalised recommendations, ML algorithms are reshaping how organisations operate and how consumers experience products and services. In response, job opportunities in machine learning—including roles in data science, MLOps, natural language processing (NLP), computer vision, and more—have risen dramatically. Yet, as the demand for ML expertise booms, professionals face a pivotal choice about how they want to work. Some choose day‑rate contracting, leveraging short-term projects for potentially higher immediate pay. Others embrace fixed-term contract (FTC) roles for mid-range stability, or permanent positions for comprehensive benefits and a well-defined career path. In this article, we will explore these different employment models, highlighting the pros and cons of each, offering sample take‑home pay scenarios, and providing insights into which path might pay better in 2025. Whether you’re a new graduate with a machine learning degree or an experienced practitioner pivoting into an ML-heavy role, understanding these options is key to making informed career decisions.

Machine‑Learning Jobs for Non‑Technical Professionals: Where Do You Fit In?

The Model Needs More Than Math When ChatGPT went viral and London start‑ups raised seed rounds around “foundation models,” many professionals asked, “Do I need to learn PyTorch to work in machine learning?” The answer is no. According to the Turing Institute’s UK ML Industry Survey 2024, 39 % of advertised ML roles focus on strategy, compliance, product or operations rather than writing code. As models move from proof‑of‑concept to production, demand surges for specialists who translate algorithms into business value, manage risk and drive adoption. This guide reveals the fastest‑growing non‑coding ML roles, the transferable skills you may already have, real transition stories and a 90‑day action plan—no gradient descent necessary.

Quantexa Machine‑Learning Jobs in 2025: Your Complete UK Guide to Joining the Decision‑Intelligence Revolution

Money‑laundering rings, sanctioned entities, synthetic identities—complex risks hide in plain sight inside data. Quantexa, a London‑born scale‑up now valued at US $2.2 bn (Series F, August 2024), solves that problem with contextual decision‑intelligence (DI): graph analytics, entity resolution and machine learning stitched into a single platform. Banks, insurers, telecoms and governments from HSBC to HMRC use Quantexa to spot fraud, combat financial crime and optimise customer engagement. With the launch of Quantexa AI Studio in February 2025—bringing generative AI co‑pilots and large‑scale Graph Neural Networks (GNNs) to the platform—the company is hiring at record pace. The Quantexa careers portal lists 450+ open roles worldwide, over 220 in the UK across data science, software engineering, ML Ops and client delivery. Whether you are a graduate data scientist fluent in Python, a Scala veteran who loves Spark or a solutions architect who can turn messy data into knowledge graphs, this guide explains how to land a Quantexa machine‑learning job in 2025.