Audience Intelligence Lead London, England United Kingdom

Tbwa Chiat/Day Inc
London
11 months ago
Applications closed

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Established in 2004,OLIVERis the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part ofThe Brandtech Group, were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. OurAI solutionsenhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Location:London, England, United Kingdom (2 days a week from our London offices)

About the role:

The Audience Intelligence Lead joins at an exciting time as we evolve our approach to understanding audiences and designing experiences for them. This role will drive forward the use of data across social, search, and advanced analytics to enhance our overall capabilities and the services we offer. Are you ready to lead innovation in audience engagement with us?

What you will be doing:

  • Lead Audience Intelligence Solutions:Act as the principal expert in all Audience Intelligence solutions, providing oversight on projects and serving as the key liaison for clients and internal stakeholders. Champion insight practices and build innovative solutions to enhance client offerings.
  • Data Management and Analysis:Utilise premier tools like Brandwatch and GWI to construct advanced Boolean queries, manage extensive dashboards, and develop custom audiences for targeted analysis. Interrogate data and cross-reference with other sources to extract meaningful audience insights.
  • Social Media Management Expertise:Command expertise in platforms such as Quintly, Sprinklr, and others to manage social analytics for paid and organic frameworks and influencer marketing. Drive execution of comprehensive reporting, dashboarding solutions, and audits.
  • Data Storytelling and Reporting:Organise and interpret data for effective reporting, develop strategic data narratives, and present insights aligned with business strategies. Apply techniques like semiotics and psychographics to enrich audience understanding.
  • AI and Business Expertise:Act as a champion for AI by staying informed on AI solutions and industry advancements, applying new tools and practices to continually enhance project and process outcomes. Lead thought leadership initiatives to drive team and business knowledge forward.
  • Project Leadership and Vendor Management:Oversee project scoping, costing, and retrospection in collaboration with the Insight & Effectiveness Director. Maintain vendor relations, onboard new technologies, and champion the integration of Audience Intelligence into the broader business landscape.
  • Team Development and Process Improvement:Offer support, training, and enhancement of internal processes to improve project execution. Lead internal and client meetings, developing solutions for growth and operational efficiency.

What you need to be great in this role:

  • Technical Proficiency: Mastery of tools like Brandwatch, GWI, and social media management suites. Strong skills in Excel, Google Sheets, search data analytics, and dashboarding solutions.
  • Leadership and Communication: Ability to lead teams with positivity and professionalism. Excellent capability in holding meetings, leading client calls, and conducting training sessions. Confident when managing client expectations and delivering comprehensive insights.
  • Analytical and Strategic Thinking: Demonstrated strength in data analysis, interpretation, and building insightful narratives. Competency in developing strategic frameworks for social insights and business intelligence.
  • Project and Time Management: Exceptional organizational skills with the ability to deliver projects independently and manage resources efficiently. Expertise in conducting project reviews, setting objectives, and maintaining alignment with broader business goals.
  • Proficient in Large Language Models (LLMs) and AI insight tools: Solid hands-on experience with LLMs and AI technologies, paired with a comprehensive understanding of their applications. Competent in critiquing and providing best practices to optimize the use of AI tools for maximum effectiveness.
  • Continuous Learning and Adaptability: A proactive mindset geared towards learning and adopting new market tools and practices. Display creativity and foresight in implementing innovative solutions that keep the team and business at the cutting edge.
  • Collaboration and Team-Oriented Attitude: Strong collaborator who engages on both professional and social levels with team members. A team player who values feedback and fosters an environment of mutual respect and learning.
  • Commercial Insight: Sharp commercial acumen with an ability to offer solution-driven insights that balance business objectives with client needs.

Our values shape everything we do:

BeImaginativeto push the boundaries of what’s possible.

Bealways learning and listeningto understand.

Beactively pro-inclusive and anti-racistacross our community, clients, and creations.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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