Senior Marketing Data Analyst

Senior Marketing Data AnalystRole: Senior Marketing Data AnalystSpecialism(s): MMM (Marketing Mix Models), Experimentation, Geo-Testing, A/B Testing, SQL, Data Warehouse, Snowflake, Python/R, Statistical Analysis, Stakeholder Engagement, Communication, Presentation SkillsType: Contract, Inside IR35Location: London (Hybrid)Start: ASAP / UrgentDuration: 6+ Months Pay Rate: £500+ per day (Market Rates)Senior Marketing Data AnalystCPS Group UK are delighted to be working with a leading, global organisation to appoint a Senior Marketing Data Analyst for an initial 6-month duration. Being a key member of the EMEA Analytics & Insights team, this role is critical to the evaluation of strategic marketing initiatives to drive acquisition and improve retention.The Marketing Data Analyst will bring expertise in Marketing Analytics and will drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation & Geo-Testing as well as providing recommendations and strategic guidance on media mix optimisations. Role Requirements* Collaborate with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.* Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of marketing investments.* Partner with Analytics teams globally on model a...