Data Analyst

Job Title:Data Analyst (Social Media Focus)

Location:Southwark, London

Working Model:Hybrid

Salary:Up to £42K

About Goat:

Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

We’re also proud to be recognised as a recipient of the ‘Top Employer Europe 2024’ certification, underscoring our commitment to fostering a dynamic and supportive work environment. If you’re ready to be part of the team shaping the industry, we’d love to hear from you.

Your responsibilities will include:

• Collaborating with Paid and Organic Campaign teams to deliver data-led strategies that optimise performance, improve efficiency, and enhance targeting across live campaigns.
• Extracting, cleaning and analysing large-scale social media datasets to uncover patterns, trends and actionable insights that inform campaign planning and decision-making.
• Working cross-functionally with campaign managers, strategists and creative teams to embed data-driven thinking throughout campaign execution.
• Working with the Campaign Data team to ensure accurate data capture, storage and retrieval, while supporting the evaluation and implementation of tools to improve data workflows.
• Communicating complex data findings clearly and effectively to both technical and non-technical audiences, including internal stakeholders and clients.
• Continuously monitoring campaign performance, using data to assess effectiveness and recommend opportunities for ongoing optimisation.
• Producing clear, insightful reports and dashboards highlighting key trends, performance metrics and strategic recommendations.
• Supporting audience development and strategic planning from a data-first perspective, using segmentation and behavioural analysis.

Required experience to apply:

• Strong understanding of paid and organic social media, with an analytical mindset and a focus on performance.
• Proven experience working with large datasets and translating findings into meaningful insights that inform strategy.
• Excellent communication skills, with the ability to explain technical data and analysis in a simple, engaging way.
• Minimum of 2 years’ experience in a social media or digital marketing environment, with a focus on analytics and reporting.

Company Culture and Benefits:

• Regular social events and ongoing clubs
• Provided MacBook laptop to work from
• Flexi-hours
• Hybrid Working
• £200 grant to make your working from home set up comfortable once you’ve passed probation
• Health and wellbeing allowance once you’ve passed probation
• Health Insurance after you’ve passed probation
• Life Insurance Policy
• 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
• Birthday & Work Anniversary Days Off
• Length of Service Gifts
• In-Office Benefits such as beauty treatments & yoga
• Flexible Bank Holidays
• Volunteering Days
• Free Flu Jabs

Plus many more!