Senior Manager - Marketing Analytics
£80,000 - £90,000 + Discretionary Bonus
Central London – West End
Hybrid, 2 days per week in-office
About the Company
Our client, a prominent global leader in the residential property industry, is at the forefront of leveraging data-driven marketing strategies. Known for their innovative approach and focus on client-centric solutions, they are undergoing a period of growth and transformation. This role presents an opportunity to join a forward-thinking organisation where your expertise in marketing insights will play a critical role in shaping their success.
What is the role about
TheSenior Marketing Analytics Managerwill be the driving force behind gathering and transforming data into actionable marketing insights. Collaborating with marketing managers, central analytics, and external agencies, this role is central to delivering impactful strategies across the marketing spectrum.
You will lead a team of three analysts, mentor their professional development, and ensure insights are effectively communicated across the organisation. With responsibilities in marketing mix modelling (MMM), client insights, marketing measurement and campaign evaluation, this is an exciting opportunity for an experienced professional to make a significant impact.
What you will do as part of the role
- Develop and communicate actionable insights that empower marketing managers to make data-driven decisions.
- Oversee and enhance marketing measurement strategies, including collaboration with third-party agencies on MMM.
- Align insights with central analytics teams to ensure a cohesive approach to data-driven initiatives.
- Lead client and marketing analytics work, driving improvements in segmentation, targeting, and campaign effectiveness.
- Shape storytelling from data, ensuring insights are clear, impactful, and engaging for stakeholders.
- Oversee the development and maintenance of client intelligence and marketing performance dashboards and reports.
- Create compelling, visually appealing data visualisations that effectively communicate insights.
- Lead brand tracking, marketing-mix modelling and key client research projects with support from our external agencies.
- Identify, analyse, and present on industry/competitor, client and business performance-related trends to inform strategic planning.
Essential Skills and Experience
- 7–10 years of experience in marketing insights, analytics, or related fields.
- Good work experience with SQL
- Previous experience working for D2C businesses, ideally with branches and stores.
- Strong experience in Marketing Analytics, including MMM, econometrics, measurement.
- Understanding of Python, statistical modelling, regression analysis, and machine learning to be able to talk to technical stakeholders and understand the work your team does.
- Proven ability to translate complex data into compelling narratives for non-technical stakeholders.
- Demonstrated team leadership experience, with skills in coaching and mentoring analysts.
- Collaborative mindset, with experience working cross-functionally and managing agency relationships.
- Can-do attitude, being proactively speaking to several internal teams and understand needs.
Benefits
- Hybrid working model, offering flexibility with 2 in-office days per week (Tuesday and Thursday).
- Opportunity to lead and mentor a high-performing insights team.
- Exposure to cutting-edge marketing strategies and tools.
- A collaborative, innovative environment within a growing organisation.
Ready to lead the way in marketing insights? Apply to the role or email to have the opportunity to work with our client and shape the future of data-driven marketing strategies.
Equality and Inclusion Statement
At 3Search, we are committed to promoting equality of opportunity for all employees and job applicants.
