Senior Data Scientist

The Data Gals | by AI Connect
City of London
1 day ago
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Senior Marketing Science Specialist – AI-Enabled Analytics

πŸ“ London, UK (Hybrid)

πŸ’° Β£60,000 – Β£80,000 + package (depending on experience)

❗ Sponsorship is not available for this role


The Data Gals have been retained by a leading global marketing and performance agency to hire a Senior Marketing Science Specialist to join their growing analytics and measurement function.


This is a newly created, high-impact role offering significant autonomy and direct exposure to senior leadership. It is a hands-on MMM role with a strong emphasis on building and prototyping new approaches to measurement using AI.


You will join a large, established analytics team (β‰ˆ40 people) while working closely with the Chief Data Officer, supporting proof-of-concept development and experimentation.


Your work will directly influence how multi-million-pound media budgets are allocated and optimised across global clients.


This role is ideal for someone who enjoys building, testing ideas quickly and pushing beyond a traditional modelling remit.


The Role

MMM Modelling & Measurement

  • Build, run and interpret Marketing Mix Models (MMM) to understand drivers of marketing performance
  • Apply statistical modelling to deliver robust insights into channel effectiveness
  • Translate modelling outputs into clear, actionable insights for internal stakeholders


Incrementality Testing & Measurement Innovation

  • Support the development of automated incrementality testing frameworks across programmatic platforms
  • Contribute to building a centralised database of testing insights
  • Work with modern approaches to measurement and experimentation


AI-Enabled Analytics & Prototyping

  • Apply AI and generative techniques to accelerate model development and automate insight generation
  • Prototype new measurement approaches using modern tools and workflows
  • Support the development of proof-of-concept analytics products alongside the CDO


Data Products & Internal Tools

  • Develop lightweight tools, dashboards, and interfaces that allow teams to interact with model outputs and scenarios
  • Contribute to new measurement products and internal analytics capabilities
  • Explore how AI can enhance modelling pipelines and decision-making


What We're Looking For

  • 5+ years’ experience working with Marketing Mix Modelling (MMM)
  • Strong statistical and econometric modelling expertise
  • Hands-on experience with Python and data analysis workflows
  • Exposure to Bayesian modelling approaches
  • Experience with data visualisation tools (Plotly, Dash or similar)
  • Familiarity with cloud environments (e.g. AWS)
  • Curiosity and practical experience using AI tools to enhance analytical workflows


Mindset & Attributes

This role suits someone who is:

  • Curious and experimental – enjoys exploring new approaches
  • Comfortable working independently with autonomy
  • Interested in combining MMM expertise with AI-driven innovation
  • A strong communicator, able to clearly explain complex modelling outputs
  • Motivated by building and testing new ideas, tools, and prototypes


Apply today or send your CV to

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