Be at the heart of actionFly remote-controlled drones into enemy territory to gather vital information.

Apply Now

Senior Data Analyst - Marketing

Trainline plc
City of London
2 weeks ago
Create job alert
About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.


Great journeys start with Trainline đźš„


Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.


Today, we\'re a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.


đźš„ Introducing Data Analytics at Trainline

Data Analytics is central to how we build products, delight our customers and grow our business. Our Data Analysts are embedded across cross-functional teams which exist across product and marketing. They work closely with Product Managers, Software Engineers and Commercial and partner directly with Embedded Data Scientists and wider data functions. They have a high degree of autonomy and are empowered to drive the success of their teams by enabling the build, measure, learn cycle.


As a Data Analyst you will be involved in driving insights into user acquisition, and marketing efficiency to enable us to set an impactful growth strategy. You’ll create focus and accountability in teams by setting metrics and goals, ensure we’re learning as we progress through experimentation and ensure we’re feeding insights back in to marketing decision making. Ultimately this will require a complete obsession with driving impact within the marketing teams, drawing on a broad range of analytical and statistical techniques to unlock the most benefit.


As a Senior Data Analyst at Trainline, you will… 🚄

  • Own the full marketing analytics lifecycle in an embedded marketing team
  • Deep-dive into acquisition and marketing trends, uncover friction points, and size opportunities
  • Define north star metrics, primary KPIs, and guardrails for features and experiments
  • Design, execute and analyse A/B tests using sound statistical principles (MDE, power, duration, etc)
  • Translate findings into clear, actionable recommendations to help drive product strategy
  • Build data models and pipelines with support from Data Engineering and Data Scientists

We\'d love to hear from you if you have...🔍

We’re looking for someone who thrives in a product-first environment and wants to use data to drive real-world user and business outcomes.



  • 5+ years experience in a Marketing Analytics role
  • Strong, hands-on SQL and Python skills
  • Experience with A/B testing: hypothesis design, metric selection, test analysis (including power/MDE)
  • Proven ability to partner cross-functionally with Product, Engineering and Design
  • Strong data visualisation skills using tools like Tableau, Spotfire, Power BI etc.
  • Ability to communicate insights clearly and tailor messages for both technical and non-technical audiences
  • Comfortable working in ambiguity, prioritising impact, and owning decisions

Bonus points if you have...

  • Familiarity with dbt, Looker, or similar modern data tools
  • Experience with mobile or consumer web product

More information:


Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.


We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!


Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:



  • đź’­ Think Big - We\'re building the future of rail


  • ✔️ Own It - We focus on every customer, partner and journey


  • 🤝 Travel Together - We\'re one team


  • ♻️ Do Good - We make a positive impact



We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That\'s why we\'re committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.


Interested in finding out more about what it\'s like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!


#J-18808-Ljbffr

Related Jobs

View all jobs

Senior Data Analyst - SQL & Python

Senior Data Analyst - Electronics Engineering Manufacturing

Senior Data Analyst

Senior Data Analyst

Senior Data Analyst

Senior Data Analyst

Subscribe to Future Tech Insights for the latest jobs & insights, direct to your inbox.

By subscribing, you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

Machine Learning Recruitment Trends 2025 (UK): What Job Seekers Need To Know About Today’s Hiring Process

Summary: UK machine learning hiring has shifted from title‑led CV screens to capability‑driven assessments that emphasise shipped ML/LLM features, robust evaluation, observability, safety/governance, cost control and measurable business impact. This guide explains what’s changed, what to expect in interviews & how to prepare—especially for ML engineers, applied scientists, LLM application engineers, ML platform/MLOps engineers and AI product managers. Who this is for: ML engineers, applied ML/LLM engineers, LLM/retrieval engineers, ML platform/MLOps/SRE, data scientists transitioning to production ML, AI product managers & tech‑lead candidates targeting roles in the UK.

Why Machine Learning Careers in the UK Are Becoming More Multidisciplinary

Machine learning (ML) has moved from research labs into mainstream UK businesses. From healthcare diagnostics to fraud detection, autonomous vehicles to recommendation engines, ML underpins critical services and consumer experiences. But the skillset required of today’s machine learning professionals is no longer purely technical. Employers increasingly seek multidisciplinary expertise: not only coding, algorithms & statistics, but also knowledge of law, ethics, psychology, linguistics & design. This article explores why UK machine learning careers are becoming more multidisciplinary, how these fields intersect with ML roles, and what both job-seekers & employers need to understand to succeed in a rapidly changing landscape.

Machine Learning Team Structures Explained: Who Does What in a Modern Machine Learning Department

Machine learning is now central to many advanced data-driven products and services across the UK. Whether you work in finance, healthcare, retail, autonomous vehicles, recommendation systems, robotics, or consumer applications, there’s a need for dedicated machine learning teams that can deliver models into production, maintain them, keep them secure, efficient, fair, and aligned with business objectives. If you’re hiring for or applying to ML roles via MachineLearningJobs.co.uk, this article will help you understand what roles are typically present in a mature machine learning department, how they collaborate through project lifecycles, what skills and qualifications UK employers look for, what the career paths and salaries are, current trends and challenges, and how to build an effective ML team.