Senior Data Analyst

Join the Merlin Entertainments Digital & Data Team – where technology, data, and digital innovation meet magic!

At Merlin Entertainments, we're transforming the entertainment and hospitality industries through superb digital experiences.

Our Digital & Data function is connecting our global technology estate, delivering digital experiences to enchant more than 60 million guests in over 20 countries, and supporting every aspect of our business.

We’re on a mission to turn traditional theme park and hotel experiences into unforgettable moments that captivate guests worldwide.

Working with us means you could be pushing rollercoasters to new heights, safeguarding sea life through optimised infrastructure, creating captivating mobile app and in-park interactions, improving global operations, or directly supporting guests by keeping attractions running smoothly.

If you're a hands-on, passionate professional ready to modernise technology, data, and digital products while crafting memorable guest experiences, we'd love to hear from you!

We believe in the power of data to transform our business and create unforgettable experiences for our guests. We’re looking for aSenior Data Analystto join our Global Data team, playing a key leadership role in delivering high-impact analytics and insights that shape strategic decision-making across the organisation.

This is an opportunity to work with complex datasets, apply advanced analytical techniques, and drive data-led innovation in a fast-paced, consumer-focused industry. You’ll collaborate with senior stakeholders, ensuring data integrity and governance while identifying opportunities to optimise performance, enhance efficiency, and unlock new business value.

Key responsibilities:

• Deliver high-quality analytics and insights to support strategic initiatives and operational performance
• Develop and maintain dashboards, reports and visualisations to communicate key trends and findings
• Conduct predictive modelling and scenario analysis to inform long-term business planning
• Act as a trusted data partner for business leaders, translating data into actionable recommendations
• Champion data integrity, governance and compliance, ensuring the highest standards of accuracy
• Support data infrastructure development, collaborating with IT teams to optimise data collection and storage
• Mentor junior analysts and drive data literacy across the organisation
• Continuously improve analytics capabilities, exploring new methodologies and technologies

What we'd like to see from you:

• Proficiency in SQL, advanced Excel, and data visualisation tools like Power BI or Tableau.
• Strong experience in statistical analysis and programming using tools like Python or R for advanced data manipulation, automation, and analysis.
• Exceptional ability to identify trends, provide actionable insights, and contribute to strategic decision-making.
• Experience in senior or leadership data analyst role.
• Experience leading cross-functional product teams and mentoring junior analysts to deliver high-quality data products.
• Ability to translate complex business requirements into technical solutions.
• Understanding of data governance principles, and familiarity with modern data platforms (e.g., Azure, Databricks) and designing scalable data models for enterprise-wide use.

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 33 days’ holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at and one of the team will get back to you as soon as possible.