PPC/SEO - Manchester, Greater Manchester

PPC/SEO - Manchester, Greater Manchester About Us: At Vivify, we are committed to driving growth and innovation in the ecommerce space. Our team thrives on data-driven decision making and continuous improvement. We are seeking a talented Data Analyst to join our dynamic team and contribute to our growth strategy through insightful data analysis and reporting. Position Overview: We are seeking a highly skilled and motivated PPC/SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for creating and implementing effective SEO strategies to improve our website's visibility and user experience, as well as managing and optimising our paid search campaigns. This role requires a detail-oriented individual with a strong understanding of SEO best practices, keyword research, competitive analysis, and proficiency in using SEO tools. Key Responsibilities: SEO Strategy Development and Implementation: Create and implement comprehensive SEO strategies aimed at enhancing website visibility and user experience. Conduct thorough keyword research and analyse trends to identify opportunities for content optimization. Website Audits and Optimization: Perform detailed website audits to identify SEO issues, such as website speed and crawl errors. Implement necessary changes to enhance website performance and ensure optimal user experience. SEO Monitoring and Reporting: Utilize SEO tools (e.g., SEMrush) to monitor and report on key SEO metrics. Develop standardised reporting methods to track and communicate SEO and PPC performance. Competitive Analysis: Understand and analyse competitors' websites and keyword strategies to identify areas for improvement and opportunities. Paid Search Campaign Management: Execute paid search campaigns for brand keywords and other campaigns while managing them within the allocated budget. Continuously optimize paid search efforts to maximize ROI and achieve campaign goals. Stay Updated on Industry Trends: Stay informed about search engine algorithms, industry trends, and best practices to ensure the implementation of up-to-date SEO techniques.