Marketing Project Manager - Google Ads

The Marketing Project Manager for Google Ads will be responsible for managing the personalization initiatives within the Google Ads division, ensuring seamless project execution and collaboration with internal and external stakeholders.

Key Responsibilities:

● Project Management:
○ Oversee project timelines, deliverables, and weekly reporting for various
Google Ads personalization initiatives.
○ Prepare meeting materials, proactively gather project updates, and
communicate key insights to stakeholders through weekly reports.

● Dashboard Development:
○ Develop and maintain a dynamic dashboard that visualizes personalization metrics across campaigns, activations, and revenue streams.
○ Ensure the dashboard provides actionable insights, balancing analytical and creative aspects to optimize Google Ads performance.

● Scorecard Ownership:
○ Manage the personalization scorecard by updating key performance metrics
and collecting monthly data from project leads.
○ Provide leadership with a comprehensive monthly report on project progress, challenges, and successes.

● Collaboration & Documentation:
○ Collaborate with creative and strategy teams to align project timelines and action items with broader organizational objectives.
○ Draft and co-author project requirement documents and participate in creative meetings to address potential roadblocks and align strategies.

● Research & Narrative Testing:
○ Conduct research projects to test marketing narratives, working closely with agency partners and research teams to ensure alignment with Google Ads brand messaging.
○ Develop engaging internal content (e.g., videos) to communicate core
concepts and insights from research findings to a wider team audience.

Qualifications:
● Proven experience in project management within digital marketing, preferably with Google Ads or similar platforms.
● Strong skills in data visualization and dashboard management tools.
● Ability to translate complex data into actionable insights and effectively communicate
these insights to stakeholders.
● Experience in cross-functional collaboration, with a knack for creative problem-
solving and meeting deadlines.
● Strong written and verbal communication skills, with experience in producing
engaging content for internal audiences.

Preferred Qualifications:

● Familiarity with Google Ads, personalization metrics, and performance marketing
strategies.
● Background in marketing research, data analysis, or storytelling through creative
content.
● Project Management certification (PMP, Agile, or equivalent).

Key Responsibilities:

● Project Management:
○ Oversee project timelines, deliverables, and weekly reporting for various
Google Ads personalization initiatives.
○ Prepare meeting materials, proactively gather project updates, and
communicate key insights to stakeholders through weekly reports.

● Dashboard Development:
○ Develop and maintain a dynamic dashboard that visualizes personalization metrics across campaigns, activations, and revenue streams.
○ Ensure the dashboard provides actionable insights, balancing analytical and creative aspects to optimize Google Ads performance.

● Scorecard Ownership:
○ Manage the personalization scorecard by updating key performance metrics
and collecting monthly data from project leads.
○ Provide leadership with a comprehensive monthly report on project progress, challenges, and successes.

● Collaboration & Documentation:
○ Collaborate with creative and strategy teams to align project timelines and action items with broader organizational objectives.
○ Draft and co-author project requirement documents and participate in creative meetings to address potential roadblocks and align strategies.

● Research & Narrative Testing:
○ Conduct research projects to test marketing narratives, working closely with agency partners and research teams to ensure alignment with Google Ads brand messaging.
○ Develop engaging internal content (e.g., videos) to communicate core
concepts and insights from research findings to a wider team audience.

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