Marketing / PPC Performance Analyst

Telford
1 year ago
Applications closed

Related Jobs

View all jobs

Marketing Data Analyst - Hybrid, Impact & Insights

Marketing Data Engineer: SQL & ML Pipelines (Hybrid)

Senior Marketing Data Analyst - Hybrid | PowerBI & GA4

Data Engineer — Scalable Pipelines, GenAI & ML Ops

Mobile App Marketing Data Analyst

Mobile App Marketing Data Analyst

Marketing / PPC Performance Analyst

Telford

Permanent

£38,000 - £45,000 per annum

37.5 hours per week

Prince is excited to be working with a long-standing Telford manufacturer in their search for a Data Analyst on a permanent basis. The ideal candidate will have a minimum of 3 years’ experience in a similar role. The data scientist will report on marketing performance. You will understand customer behaviour, competitive analysis, campaign performance and customer lifetime value to improve commercial return. You will manage and optimise pay per click (PPC) whilst advertising campaigns across all digital platforms.

Responsibilities and duties will include, but not limited to:

  • Data Management and analysis

  • Optimising campaign performance

  • Buying and managing paid search campaigns

  • Identify key demographic and geographic target audiences

  • Managing customer data to improve lifetime value.

  • Google, Bing, Facebook Ads, LinkedIn Ads

  • Competitor analysis

  • SEO & SEM implementation

  • Implementing and delivering key tactical marketing campaigns.

  • Ensure positive campaign commercial return liaising with the Digital Marketing Manager.

  • Create and manage search engine marketing campaigns

  • Analysis customer data and web metrics

    Skills and Experience

  • Excellent communication skills with the ability to articulate ideas clearly and concisely.

  • Strong ability in writing, content development and editing.

  • Excellent interpersonal skills with the ability to liaise with people at all levels.

  • A high degree of self-motivation, commitment and the ability to work unsupervised.

  • Ability to work independently and take ownership for delivery of plans and results.

  • Excellent organisational skills, with the ability to prioritise a number of activities and meet deadlines

  • Degree in Marketing, Journalism or similar field, or equivalent work experience

  • Proficient in use of MS Office and other relevant software

  • Background of working in manufacturing sector in a fast-moving business

  • Experienced in both traditional and digital marketing and updating websites and various social media.

    The application process:

    Our mission is to support our clients in their creation of an equal, diverse and inclusive workforce. We are committed to providing a barrier-free recruitment process, so if you require any reasonable accessibility adjustments within the application process, then please make it known at the earliest opportunity.

    We will carefully consider your details and advise you if we're able to progress with your application within 72 working hours. If you do not hear from us within this time your details won’t be retained. So, if you're not successful on this occasion, do continue to respond to future roles we advertise. In the meantime, all good wishes and continued success with your search for employment.

    About Us

    Prince Personnel are an employment agency working on behalf of our client. Whether you’re seeking a new permanent position, temporary assignment or contract you’ll find us easy to deal with. Located in thriving Telford, we focus on jobs in Shropshire, Staffordshire and North Wales. Prince Personnel specialise in commercial, accounts and finance and technical recruitment. With the best jobs around we are an independent agency working hard for you.

    Reference: DE26318

Subscribe to Future Tech Insights for the latest jobs & insights, direct to your inbox.

By subscribing, you agree to our privacy policy and terms of service.

Industry Insights

Discover insightful articles, industry insights, expert tips, and curated resources.

Careers Jobs

Machine Learning Jobs for Career Switchers in Their 30s, 40s & 50s (UK Reality Check)

Are you considering a career change into machine learning in your 30s, 40s or 50s? You’re not alone. In the UK, organisations across industries such as finance, healthcare, retail, government & technology are investing in machine learning to improve decisions, automate processes & unlock new insights. But with all the hype, it can be hard to tell which roles are real job opportunities and which are just buzzwords. This article gives you a practical, UK-focused reality check: which machine learning roles truly exist, what skills employers really hire for, how long retraining realistically takes, how to position your experience and whether age matters in your favour or not. Whether you come from analytics, engineering, operations, research, compliance or business strategy, there is a credible route into machine learning if you approach it strategically.

Jobs

How to Write a Machine Learning Job Ad That Attracts the Right People

Machine learning now sits at the heart of many UK organisations, powering everything from recommendation engines and fraud detection to forecasting, automation and decision support. As adoption grows, so does demand for skilled machine learning professionals. Yet many employers struggle to attract the right candidates. Machine learning job adverts often generate high volumes of applications, but few applicants have the blend of modelling skill, engineering awareness and real-world experience the role actually requires. Meanwhile, strong machine learning engineers and scientists quietly avoid adverts that feel vague, inflated or confused. In most cases, the issue is not the talent market — it is the job advert itself. Machine learning professionals are analytical, technically rigorous and highly selective. A poorly written job ad signals unclear expectations and low ML maturity. A well-written one signals credibility, focus and a serious approach to applied machine learning. This guide explains how to write a machine learning job ad that attracts the right people, improves applicant quality and strengthens your employer brand.

Education Jobs

Maths for Machine Learning Jobs: The Only Topics You Actually Need (& How to Learn Them)

Machine learning job adverts in the UK love vague phrases like “strong maths” or “solid fundamentals”. That can make the whole field feel gatekept especially if you are a career changer or a student who has not touched maths since A level. Here is the practical truth. For most roles on MachineLearningJobs.co.uk such as Machine Learning Engineer, Applied Scientist, Data Scientist, NLP Engineer, Computer Vision Engineer or MLOps Engineer with modelling responsibilities the maths you actually use is concentrated in four areas: Linear algebra essentials (vectors, matrices, projections, PCA intuition) Probability & statistics (uncertainty, metrics, sampling, base rates) Calculus essentials (derivatives, chain rule, gradients, backprop intuition) Basic optimisation (loss functions, gradient descent, regularisation, tuning) If you can do those four things well you can build models, debug training, evaluate properly, explain trade-offs & sound credible in interviews. This guide gives you a clear scope plus a six-week learning plan, portfolio projects & resources so you can learn with momentum rather than drowning in theory.

🍪 We use cookies to enhance your browsing experience on our website. By continuing to use this site, you consent to the use of cookies as described in our Cookie Policy. You can review our Cookie Policy for more information.