Marketing / PPC Performance Analyst

Marketing / PPC Performance Analyst

Telford

Permanent

£38,000 - £45,000 per annum

37.5 hours per week

Prince is excited to be working with a long-standing Telford manufacturer in their search for a Data Analyst on a permanent basis. The ideal candidate will have a minimum of 3 years’ experience in a similar role. The data scientist will report on marketing performance. You will understand customer behaviour, competitive analysis, campaign performance and customer lifetime value to improve commercial return. You will manage and optimise pay per click (PPC) whilst advertising campaigns across all digital platforms.

Responsibilities and duties will include, but not limited to:

• Data Management and analysis
  
  
• Optimising campaign performance
  
  
• Buying and managing paid search campaigns
  
  
• Identify key demographic and geographic target audiences
  
  
• Managing customer data to improve lifetime value.
  
  
• Google, Bing, Facebook Ads, LinkedIn Ads
  
  
• Competitor analysis
  
  
• SEO & SEM implementation
  
  
• Implementing and delivering key tactical marketing campaigns.
  
  
• Ensure positive campaign commercial return liaising with the Digital Marketing Manager.
  
  
• Create and manage search engine marketing campaigns
  
  
• Analysis customer data and web metrics
  
  Skills and Experience
  
  
• Excellent communication skills with the ability to articulate ideas clearly and concisely.
  
  
• Strong ability in writing, content development and editing.
  
  
• Excellent interpersonal skills with the ability to liaise with people at all levels.
  
  
• A high degree of self-motivation, commitment and the ability to work unsupervised.
  
  
• Ability to work independently and take ownership for delivery of plans and results.
  
  
• Excellent organisational skills, with the ability to prioritise a number of activities and meet deadlines
  
  
• Degree in Marketing, Journalism or similar field, or equivalent work experience
  
  
• Proficient in use of MS Office and other relevant software
  
  
• Background of working in manufacturing sector in a fast-moving business
  
  
• Experienced in both traditional and digital marketing and updating websites and various social media.
  
  The application process:
  
  Our mission is to support our clients in their creation of an equal, diverse and inclusive workforce. We are committed to providing a barrier-free recruitment process, so if you require any reasonable accessibility adjustments within the application process, then please make it known at the earliest opportunity.
  
  We will carefully consider your details and advise you if we're able to progress with your application within 72 working hours. If you do not hear from us within this time your details won’t be retained. So, if you're not successful on this occasion, do continue to respond to future roles we advertise. In the meantime, all good wishes and continued success with your search for employment.
  
  About Us
  
  Prince Personnel are an employment agency working on behalf of our client. Whether you’re seeking a new permanent position, temporary assignment or contract you’ll find us easy to deal with. Located in thriving Telford, we focus on jobs in Shropshire, Staffordshire and North Wales. Prince Personnel specialise in commercial, accounts and finance and technical recruitment. With the best jobs around we are an independent agency working hard for you.
  
  Reference: DE26318