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Marketing Data Scientist – Digital Business – London

Salt
London
1 month ago
Applications closed

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Marketing Data Scientist – Digital Business – LondonMarketing Data Scientist – Digital Business – London

Senior Marketing Data Scientist – Digital Business – London

Hybrid (London-based)

Join a growing data science function driving transformation across several established consumer-focused businesses. This is a key opportunity for a Senior Data Scientist to specialise in Marketing Analytics, helping shape data-driven strategies and build impactful models that power acquisition, retention, personalisation, and campaign effectiveness.

You’ll be part of a collaborative, technically skilled team that combines deep analytical thinking with commercial understanding to solve complex marketing challenges using machine learning and statistical modelling.

Key Responsibilities

  • Advanced Analytics & Modelling
  • Design and implement machine learning algorithms and statistical models tailored to the marketing domain
  • Apply techniques such as segmentation, uplift modelling, customer lifetime value prediction, and targeting optimisation
  • Identify and adopt innovative data science methods to improve marketing performance

Insights & Reporting

  • Analyse large-scale marketing datasets to extract actionable insights
  • Support campaign measurement, customer journey analysis, and ROI optimisation

Stakeholder Collaboration

  • Work closely with marketing, digital, and data teams to understand business needs
  • Present findings and recommendations clearly to both technical and non-technical stakeholders
  • Help integrate models into marketing workflows and decisioning tools

Model Governance & Data Strategy

  • Ensure models are robust, explainable, and compliant with governance and regulatory standards
  • Contribute to the broader data science roadmap and experimentation strategy

Project Delivery & Agile Working

  • Lead and manage data science projects from scoping to delivery
  • Participate in agile ceremonies and demonstrate flexibility in a fast-paced environment
  • Stay up to date with the latest trends in marketing science, machine learning, and data engineering
  • Share knowledge and champion experimentation within the team

What We're Looking For

  • Proven experience in a data science role within a data-rich environment
  • Strong background in marketing analytics or a clear passion to grow in this domain
  • Proficiency in Python and SQL (a technical test is part of the process)
  • Solid understanding of machine learning, statistical modelling, and experimentation
  • Strong communication skills to engage with business teams and explain complex concepts clearly
  • Experience working with cloud platforms and big data tools, preferably Azure
  • A proactive, curious mindset and eagerness to stay ahead of the curve
  • Background in agile and collaborative project delivery
  • Familiarity with data visualisation tools (e.g. Tableau)
  • Exposure to model monitoring and MLOps practices

Please do send an up to date CV to

Seniority level

  • Seniority levelMid-Senior level

Employment type

  • Employment typeContract

Job function

  • Job functionInformation Technology and Marketing
  • IndustriesProfessional Services and Marketing Services

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