Job Description
Work set-up:Remote, supporting the EUR time zone (UK or EUR is ideal), 2-3 month contract
Our client in the information technology, consulting, and outsourcing industry is seeking a Marketing Data Analyst who will play a pivotal role in the marketing team by gathering, analyzing, and interpreting data to generate actionable insights that will inform strategic decisions. This mid-senior level position requires expertise in marketing analytics, strong data analysis capabilities, and proficiency in relevant tools. Collaboration across cross-functional teams to optimize marketing strategies and campaign performance is essential.
What you will do:
- Partner with seasoned marketers and ABM leaders to analyze performance data, extract insights, and recommend actionable strategies for improvement.
- Collect, clean, and analyze datasets from marketing channels such as Paid Advertising (LinkedIn, Display Ads), Web, Email (Pardot), Social, Content Platforms (Turtl, Foleon, Uberflip), and CRM (Salesforce) to assess campaign effectiveness and customer behavior.
- Strategize, plan and develop dashboards and regular reports to track performance against KPIs, including customer acquisition cost, ROI, and conversion rates as well as make recommendations on dashboards required. Report against measurement criteria set for the Reputation, Relationships, and Revenue (RRR) Strategy.
- Assess marketing campaign effectiveness, identify trends and opportunities, and collaborate with teams to adjust strategies based on data insights.
- Use tools like Tableau, Power BI, and Google Data Studio to create clear, engaging data visualizations for stakeholders at all levels.
- Conduct advanced statistical analysis and A/B testing to evaluate marketing activities. Track web traffic, customer behavior, and engagement using tools like Google Analytics and Adobe Analytics.
- Cross-Functional Collaboration: Work with marketing, sales, product, and finance teams to ensure data insights align with business goals and are effectively shared across teams.
- Keep up with industry trends, tools, and best practices in marketing analytics to improve processes and strategies.
- Translate marketing data into compelling narratives that inform and influence stakeholders.
Qualifications
- Bachelor’s degree in marketing, Data Analytics, Business, Economics, or related fields.
- Professional certifications (e.g., Google Analytics, Tableau) are mandatory.
- 8 -10+ years in marketing analytics or data analysis roles. Familiarity with digital marketing channels such as PPC, SEO, and email marketing is strongly preferred.
- Proficiency in Excel, SQL, and Google Analytics.
- Experience with data visualization tools like Tableau, Power BI, and Google Data Studio.
- Familiarity with statistical tools such as R, Python, or SPSS is a plus.
- Experience with A/B testing tools (e.g., Optimizely, Google Optimize) is a plus.
- Demonstrated ability to interpret complex data and provide actionable insights.
- Strong written and verbal skills to present data insights to technical and non-technical audiences.
- Accuracy in handling large datasets and ensuring data integrity.
Additional Information
Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.
We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.
